Dentsu wins MediaMarkt media pitch

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Amsterdam, 3 April 2023 - MediaMarkt has chosen to work with media agency dentsu after a thorough pitch process. MediaMarkt had issued a media pitch in which six agencies were invited to participate. The pitch was supervised by Geert Debruyne and Henk Plessius of fma.

MediaMarkt has many ambitions including increasing its market share and maintaining its leadership in brand awareness. In 2021, MediaMarkt was moving to a Benelux structure. Consequently, one of the key selection criteria was the ability of the future agency to develop an integrated approach across all markets.

Dentsu's Benelux organisation and their ability to expand reach through the team's insights, strategy and passion were decisive in the final decision. From May 2023, dentsu will be responsible for off- and online media strategy, media planning and buying, and it goes without saying that branding and performance media will be optimally integrated.

Kim Vilein, Head of Brand & Campaign Marketing MediaMarkt
'Two years after merging into MediaMarkt Benelux, we are hungry for a collaboration in which we can tackle the media landscape in the 3 countries with an efficient, integrated approach. We are charmed by dentsu's approach and insights and immediately felt that our future team understands our market and the challenges we face. Moreover, we believe that denstu can add great value in aligning the national campaigns with our in-house performance marketing activities.'

Mark van Dijk, CEO dentsu Benelux 
'We are delighted that MediaMarkt has chosen us in both Belgium and the Netherlands. It proves that our Benelux organisation, which is now two years old, is able to service such a great client from strategy to execution. We look forward to entering into a truly successful partnership with MediaMarkt.'