Reckitt and dentsu extend their long-standing partnership

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Reckitt has a rich heritage, making a difference to people’s everyday lives for more than 200 years. From Dettol to Lysol, Nurofen to Durex and Finish to Vanish, they sell more than 20 million of their trusted products to people every day. Dentsu Benelux was chosen for the 9th consecutive year as their partner. Together they will build further on the strong fundament that has been set and focus on exploring new multi-channel media strategies and continue to address the challenges posed by the media landscape, especially in the field of television. 

Ségolène de Fleurieu, Marketing Director at Reckitt Hygiene BNL: “We are very pleased to renew our partnership with dentsu for the 9th consecutive year in 2022. Over the past years, we’ve been building together strong consumer knowledge, refining our thinking to improve our media campaigns and build our brands equity. We are looking forward to leverage further dentsu expertise to explore new multi-channel media strategies and to accompany us in our new challenges, always striving for excellence and putting consumers at the heart of our considerations.”  

Marijke Gorissen, Client Partner at dentsu Benelux: “We are very excited to continue our partnership with Reckitt in 2022. With our shared consumer led thinking and drive for efficiency and innovation, Reckitt and dentsu are a perfect fit. We are confident that the Reckitt team and the dentsu team will be able to build even further on the strong fundament we have set in the long time we have been partners.”