Amplifon continues partnership with dentsu

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After an intensive pitch process, Amplifon has chosen to continue its partnership with dentsu. Since 2016, dentsu has been the media agency for Amplifon in more than 10 countries and responsible for media strategy, -planning and buying of both digital and non-digital media. 

Gijs Vermeulen, Head of Marketing Amplifon Netherlands: “We are pleased with the choice to continue the successful partnership with dentsu as a strong local and international multichannel partner. Their strategic knowledge convinced us again!” 

Gillian Ydema, Client Director dentsu: “We are very happy that we can continue the collaboration with Beter Horen, because we find each other in the foundations of a good collaboration: open communication, dedication and challenging each other to achieve the best results and to celebrate success together. We are also proud that dentsu was chosen once again because of our strong strategic knowledge as well as knowledge and experience of the hearing care market. Having the same motivations and level of ambition are the starting points of our partnership.”   

Francesco Rizzi, Marketing Director Amplifon Belgium: "We are pleased to confirm dentsu as a solid partner for Amplifon, aiming to evolve our media strategy by leveraging growing investments in the traditional channels, as well as innovating in the digital field and the way we read data. Together with our partner dentsu, we focus on increasing Amplifon's brand awareness in the market.”