Shared value through social purpose: the compass that guides our work
Society is facing some of its greatest challenges. Climate change, biodiversity loss and extreme inequality are causing exponential disruption. Citizens are demanding change. And businesses are under pressure to respond.
As a global leader in media and digital communications, we understand the power we have to influence how people think, feel and act. We also recognise the role we play in driving consumption. That's why we're embedding sustainable behaviours and human-centric thinking into our strategy and planning processes – to develop work that is more reflective of the needs of society today.
We have the responsibility, opportunity and privilege to help guide our people, clients and society through this disruption. We will fuse data, technology and creativity in a way that helps create a brighter, more sustainable future for everyone.
Dentsu calls itself a Business to Business to Society company. Our vision is to be at the forefront of people-centred transformation and to shape it every day. Even if it does not have an immediate impact. Our global strategy has three pillars; a fair and open society, a sustainable world and using Digital for Good.
Being a force for good
Change starts at home
Dentsu is committed to three global programmes for social impact
We're opening the doors of our industry to the next generation of diverse talent. The Code teaches young people the skills they need to thrive in the digital economy.
Our mentorship programme for the female leaders of tomorrow is empowering women in business and driving economic growth around the world.
We're using the power of media and advertising to help drive delivery of the UN’s Sustainable Development Goals. We are founding members of #BrandsforGood, which aims to make sustainable lifestyles aspirational and rewarding.