Shared value through social purpose: the compass that guides our work

Society is facing some of its greatest challenges. Climate change, biodiversity loss and extreme inequality are causing exponential disruption. Citizens are demanding change. And businesses are under pressure to respond. 

As a global leader in media and digital communications, we understand the power we have to influence how people think, feel and act. We also recognise the role we play in driving consumption. That's why we're embedding sustainable behaviours and human-centric thinking into our strategy and planning processes – to develop work that is more reflective of the needs of society today. 

We have the responsibility, opportunity and privilege to help guide our people, clients and society through this disruption. We will fuse data, technology and creativity in a way that helps create a brighter, more sustainable future for everyone.

woman looking in VR glasses

Our 2019 Social Impact Report

Our purpose at dentsu is to create a digital economy that works for all. Over the last two years, we have made strong progress against our 2020 goals, and we’re delighted to share our 2019 results, which show the significant impact we’ve made against our targets and on society as a whole.

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Our 2019 Social Impact Report

For lasting good

Digital skills

We’re sharing our skills and capabilities with young people from diverse backgrounds and supporting them to find careers in our industry. Our goal is to improve the digital skills of 100,000 people by the end of 2020.

Tomorrow's leaders

We’re mentoring entrepreneurs and change makers to build successful, diverse and inclusive businesses. Our goal is to mentor 100 female entrepreneurs by the end of 2020.

Digital for society

We’re transforming the role of businesses and brands to deliver better outcomes for society. Our goal is to reach 1 billion people through campaigns related to the Sustainable Development Goals by the end of 2020.

Change starts at home

For the planet

We’ve transitioned to being a low-carbon business with 100% renewable energy.

For our communities

We’re helping our people share their time and talent with society.

For our people

We’re creating a diverse and inclusive workforce intent on making a difference.

Dentsu is committed to three global programmes for social impact

The Code

We're opening the doors of our industry to the next generation of diverse talent. The Code teaches young people the skills they need to thrive in the digital economy.

Female Foundry

Our mentorship programme for the female leaders of tomorrow is empowering women in business and driving economic growth around the world. 

Common Ground

We're using the power of media and advertising to help drive delivery of the UN’s Sustainable Development Goals. We are founding members of #BrandsforGood, which aims to make sustainable lifestyles aspirational and rewarding.

Our environment strategy

We're aiming to reduce our carbon footprint by 40% per full-time employee by the end of 2020. And we have set a Science-Based Target to reduce our emissions even further by 2030. 

We've committed to purchasing 100% of our electricity from renewable sources by 2020, which we have now achieved.

Our aim is to reduce our business travel by 25% per full-time employee by the end of the end of 2020. And we're working with clients to find ways to further reduce our impact together.