120 Years of Innovation and Earning Client Trust

Dentsu is an integrated growth and transformation partner to the world’s leading organisations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation by integrating its services across Media, CXM and Creative, while its business transformation mindset pushes the boundaries of transformation and sustainable growth for brands, people and society. 

dentsu tagline innovating to impact

Our client promise: Innovating to Impact

Dentsu increases the potential for innovation to happen, creating experiences that can enrich every business. See what our global team of innovators and integrators can do for you.

Find out more
Our work drives impact at the convergence of marketing, technology and consulting.
Get the latest insights from across dentsu:

Human Truths in the Algorithmic Era | 2026 Media Trends

Now in its 16th year, dentsu’s Human Truths in the Algorithmic Era | 2026 Media Trends report explores how brands can thrive in an era when algorithms shape attention, connection, and commerce. 

As AI becomes omnipresent and audience search behaviours evolve, how can brands stay discoverable and relevant? What does it take to design experiences that balance convenience with meaningful friction? 

Why are communities, creators, and shared memories becoming the new media powerhouses? How can brands authentically show up in spaces they don’t own? 

In a world where attention is under siege, how can marketers move beyond saturation to create campaigns that truly resonate? What role will entertainment, gaming, and AI-generated audiences play in shaping the next frontier of brand engagement? 

This year’s report identifies three enduring human truths - our desire for simplicity, connection, and meaningful attention - as compass points for navigating 2026’s complex media terrain. With practical insights and strategic considerations, dentsu experts help brands turn uncertainty into opportunity in the Algorithmic Era.

Download
Image with black dots and colourful lines with text Human Truths in the Algorithmic Era