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Download rapport

Out of Home (OOH) Trend Rapport 2022/2023

Dit trend rapport zoekt de grens op van het digitale en het fysieke; heeft het out of home (OOH) medium betrekking tot de metaverse? We bespreken hoe OOH evolueert en hoe merken duurzame en geloofwaardige boodschappen kunnen delen binnen de traditionele mediaruimte. Ook voorspellen wij bij dentsu dat omnichannel planning een belangrijke motor zal zijn voor de groei van (D)OOH.

Dentsu's out of home (OOH) trend rapport 2022/2023

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