Dentsu Consumer Vision: The Human Dividend
Download chapter four to learn more about each of our trends.
What robots can’t do:
By 2030 there will be an even greater premium on human skills such as creativity and compassion—and the brands that successfully embody those traits.
Consumers will seek serendipity and surprise in how they spend their free time, providing new opportunities for brands willing to curate seemingly spontaneous moments of discovery.
Emotion trumps objectivity:
Appealing to emotion will become an even more powerful way of asserting truth than objectivity or rationale/critical thinking.