0
Impressions to target audience by utilizing Audience Manager
0
increase in website traffic
0
reach of target list within six weeks due to audience segmentation
Challenge
ViiV is focused on building customer experiences for healthcare professionals and patients. With the amount of digital noise that physicians hear every day, the client needed a comprehensive and impactful solution which could target a smaller audience, providing the client with crucial information about its pharmaceutical therapies. The team wanted to identify those key moments of truth in which physicians face challenges.
Solution
Using Adobe Campaign and Adobe Audience Manager, ViiV and Merkle created an innovative experience by enhancing customer journey maps using digital engagements to determine audiences and then focused on key customer moments of truth. The segmentation allowed for a customized journey across email, websites, and ad campaigns delivering the right content, at the right time.
By collecting data across the channels, the team could customize messaging and content to identify the physician’s key challenges they were facing in that moment. Once physicians became aware of the new medicines, ViiV needed to provide compelling content to assist physicians with identifying appropriate patients. Each part of the customer journey was based on ViiV providing physicians with exactly the right data they needed at the right time. Within six weeks, the team was able to reach over 60% of the target audience providing physicians with essential information.
Results
Leveraging the Adobe Experience Cloud allowed ViiV to reach physicians and provide them with an improved journey-based experience that engaged physicians and led to improved response rates.
In partnering with Merkle, ViiV gained the deep expertise in configuring and integrating the Adobe Experience Cloud along with the strategic insights needed to leverage the tools to achieve the desired business outcomes; To engage a targeted list of physicians and deliver the right message, to the right customer, at the right time.
The story of Siemens and a town’s energy blueprint for th...
Sustainable World
Isobar: The Perfect Candidate – Australian Futures Project
Working with Australian Futures Project, we shifted Australia’s national conversation during election time.
dentsumcgarrybowen: In Love We Trust with Sinyi Realty
Together with dentsumcgarrybowen Taiwan, Sinyi worked to produce “In Love We Trust”, a short film to encourage young Taiwanese to overcome their fear of commitment and to seeking lasting love an...
1st for Women: 16 Days of Light
Diversity and inclusion
FoxP2: First For Women
Fearless
Facing fear to empower women
Merdeka LHS: The Coca-Cola Company
For The Human Race
"For The Human Race" celebrates resilience and stubborn optimism by showcasing true stories of real people bringing hope to humanity during the COVID-19 crisis.
ViiV Healthcare: Delivering Unique Customer Journeys
Disrupting online search results to raise awareness about...
SDG3 target 3.4: by 2030, reduce by one third premature m...
India is the suicide capital of the world. Around 135,000 Indians commit suicide every year, with suicide ranking as the most common cause of death for the age group of 15–39 years. Despite thes...
The Story Lab: Street Stars
Our challenge was clear: To show our clients and media owners that we can attract and therefore monetise the attention of an extremely valuable audience.
FoxP2: IndieFin
For a digital start-up to compete, IndieFin had to rise above the noise and attract leads in a category people usually dread. IndieFin had the tough task of getting a young, digital-savvy genera...
Isobar: Volkswagen
Road Tales
Isobar created a location-based interactive audiobook to transform car rides into magical journeys
Pre-register for our 2019 Digital Society Index
dentsumcgarrybowen: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
Vizeum: GhanaPostGPS
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.
Isobar: Aeronaut
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
360i: Change the Picture
The #ChangeThePicture campaign focused on changing the picture of male mental health.
Isobar & Carat: Dis-Moi Elliot
Dis-Moi Elliot (translated as Tell Me, Elliot) was a campaign that aimed to reduce prejudice about autism through an innovative, interactive and experimental website.
dentsumcgarrybowen: Heart Foundation
Everyone thinks they know what a heart attack looks like, but they’re almost always wrong. This campaign drew attention to the subtle warning signs and actually saved a life.
GoalKeepers17: Rallying around Global Goals
As part of the UN's Common Ground initiative, all of its members have committed to raise awareness of its Sustainable Development Goals amongst businesses and consumers.
Malaria No More: A movement to end malaria
The #MalariaMustDie campaign has been supported by a range of agencies both inside and outside the Dentsu Aegis Network with the end goal being to rally the public support for political action.