0
views within seven days
0
likes within 7 days
0
Grand Prix Award in the Cannes Entertainment Lions category
Insight
Addressing a growing trend
Newlyweds have always been an important source of customers in Taiwan’s property market. Sinyi Realty, as the leading property developer in Taiwan is concerned about the growing trend of young people getting divorced a short time into their marriage. This, coupled with more young people staying single due to apathy, was not good for business.
Idea
Encouraging young Taiwanese to overcome their fear of commitment
Taiwan’s divorce rate has surpassed the country’s marriage rate, ranking 1st in Asia and 2nd in the world. This sorry state of affairs has led Taiwanese youths to develop a sense of apathy in matters pertaining to marriage.
Together with dentsumcgarrybowen Taiwan, Sinyi worked to produce “In Love We Trust”, a short film to encourage young Taiwanese to overcome their fear of commitment and to seeking lasting love and, for those facing marriage crisis, to stay together through good as well as bad times.
Impact
We sparked numerous discussions
Within 7 days, “In Love We Trust” generated more than 4 million views and 14 million likes, sparking numerous discussions around the nation’s fear of marriage. More than 40 news outlets in Taiwan reported on the film and numerous local celebrities shared it on their own social media, creating millions of dollars’ worth of exposure. In Love We Trust was also Taiwan’s most shared advert in 2020.
In addition, during the campaign period, the total number of daily interactions on the film’s fan page increased 17-fold while the number of followers increased by 4.9 times, which translates to 3.5 times more than the industry average.
This campaign has been awarded a Cannes Lions International Festival of Creativity Grand Prix in the Entertainment category. The work is the first ever Cannes Lions Grand Prix winner from an agency in Taiwan.
The story of Siemens and a town’s energy blueprint for th...
Sustainable World
Isobar: The Perfect Candidate – Australian Futures Project
Working with Australian Futures Project, we shifted Australia’s national conversation during election time.
dentsumcgarrybowen: In Love We Trust with Sinyi Realty
Together with dentsumcgarrybowen Taiwan, Sinyi worked to produce “In Love We Trust”, a short film to encourage young Taiwanese to overcome their fear of commitment and to seeking lasting love an...
1st for Women: 16 Days of Light
Diversity and inclusion
FoxP2: First For Women
Fearless
Facing fear to empower women
Merdeka LHS: The Coca-Cola Company
For The Human Race
"For The Human Race" celebrates resilience and stubborn optimism by showcasing true stories of real people bringing hope to humanity during the COVID-19 crisis.
ViiV Healthcare: Delivering Unique Customer Journeys
Disrupting online search results to raise awareness about...
SDG3 target 3.4: by 2030, reduce by one third premature m...
India is the suicide capital of the world. Around 135,000 Indians commit suicide every year, with suicide ranking as the most common cause of death for the age group of 15–39 years. Despite thes...
The Story Lab: Street Stars
Our challenge was clear: To show our clients and media owners that we can attract and therefore monetise the attention of an extremely valuable audience.
FoxP2: IndieFin
For a digital start-up to compete, IndieFin had to rise above the noise and attract leads in a category people usually dread. IndieFin had the tough task of getting a young, digital-savvy genera...
Isobar: Volkswagen
Road Tales
Isobar created a location-based interactive audiobook to transform car rides into magical journeys
Pre-register for our 2019 Digital Society Index
dentsumcgarrybowen: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
Vizeum: GhanaPostGPS
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.
Isobar: Aeronaut
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
360i: Change the Picture
The #ChangeThePicture campaign focused on changing the picture of male mental health.
Isobar & Carat: Dis-Moi Elliot
Dis-Moi Elliot (translated as Tell Me, Elliot) was a campaign that aimed to reduce prejudice about autism through an innovative, interactive and experimental website.
dentsumcgarrybowen: Heart Foundation
Everyone thinks they know what a heart attack looks like, but they’re almost always wrong. This campaign drew attention to the subtle warning signs and actually saved a life.
GoalKeepers17: Rallying around Global Goals
As part of the UN's Common Ground initiative, all of its members have committed to raise awareness of its Sustainable Development Goals amongst businesses and consumers.
Malaria No More: A movement to end malaria
The #MalariaMustDie campaign has been supported by a range of agencies both inside and outside the Dentsu Aegis Network with the end goal being to rally the public support for political action.