Through dentsu agency Merkle in the UK, we participated in the Conscious Advertising Network (CAN) – a voluntary coalition of over 70 organisations, set up to ensure that industry ethics keep up with the technology of modern advertising.
The CAN mission is to highlight the conscious choices advertisers and agencies can make to ensure good practice. It addresses advertising issues such as sustainability, ads targeting children, fake news, hate speech and ad fraud.
Across all sectors of the advertising industry, modern technology has advanced so quickly that ethics haven’t been able to keep up. As a member of CAN, we want to change that.
Now more than ever, brands, agencies and AdTech are perfectly placed to change consciously both the way they operate and the content they produce, resulting in communication that is better for all. Ultimately, CAN aims to embed frameworks into brands, agencies and suppliers – across the supply chain – for ethical and sustainable action in marketing and advertising activities.
We apply CAN principles and action through a dedicated cross-department team of CAN Champions, who look to weave key actions and themes into day-to-day working and operations. All their involvement is voluntary (almost 2,000 hours volunteered to date), and each team member brings a specialist area of capability or expertise – such as programmatic media, search, social or analytics.
With our involvement in CAN, we have actively embedded ethical and sustainable frameworks into our ways of working and the delivery of our services. This has positively impacted a number of our clients, by enabling us to give them a much better understanding and control over their media spend – helping them to meet their own commitments and initiatives around sustainable and ethical media.
U.S. Pharmaceutical Manufacturer
From a diagnostic and descriptive analysis approach, the solution evolved into a robust advanced analytics omnichannel measurement framework that was proactive and prescriptive in nature.
Suraksha Ka Teeka
As per the Global Fund 2020-22 Report, Malaria is one of the major public health problems in India. With children 5 times more vulnerable to this disease, their cases were witnessing a sudden ou...
The Everything Book
A pioneer in modern education, The Everything Book is an internet signal aggregator. It houses a cloud-based AI packet broadcaster and assembler service that combines weak 2G mobile networks aro...
Foot Locker
Foot Locker is always looking for new ways to innovate and improve the shopping experience for its customers. As a result, the brand asked dentsu gaming to integrate a new augmented reality feat...
DENTSU CREATIVE China: KFC Re:Store
KFC is the largest and most successful restaurant brand in China. Launched in 1987, the brand has grown to encompass over 9,000 stores in 1,600 cities. A steady stream of innovation has kept the...
More Than That with Gia Peppers
Created for Black audiences and produced and distributed exclusively by underrepresented businesses, the series aims to address the inequities in the advertising supply chain by providing a plat...
The story of Siemens and a town’s energy blueprint for th...
Sustainable World
Isobar: The Perfect Candidate – Australian Futures Project
Working with Australian Futures Project, we shifted Australia’s national conversation during election time.
dentsumcgarrybowen: In Love We Trust with Sinyi Realty
Together with dentsumcgarrybowen Taiwan, Sinyi worked to produce “In Love We Trust”, a short film to encourage young Taiwanese to overcome their fear of commitment and to seeking lasting love an...
1st for Women: 16 Days of Light
Diversity and inclusion
FoxP2: First For Women
Fearless
Facing fear to empower women
Merdeka LHS: The Coca-Cola Company
For The Human Race
"For The Human Race" celebrates resilience and stubborn optimism by showcasing true stories of real people bringing hope to humanity during the COVID-19 crisis.
ViiV Healthcare: Delivering Unique Customer Journeys
Disrupting online search results to raise awareness about...
SDG3 target 3.4: by 2030, reduce by one third premature m...
India is the suicide capital of the world. Around 135,000 Indians commit suicide every year, with suicide ranking as the most common cause of death for the age group of 15–39 years. Despite thes...
The Story Lab: Street Stars
Our challenge was clear: To show our clients and media owners that we can attract and therefore monetise the attention of an extremely valuable audience.
FoxP2: IndieFin
For a digital start-up to compete, IndieFin had to rise above the noise and attract leads in a category people usually dread. IndieFin had the tough task of getting a young, digital-savvy genera...
Isobar: Volkswagen
Road Tales
Isobar created a location-based interactive audiobook to transform car rides into magical journeys
Pre-register for our 2019 Digital Society Index
dentsumcgarrybowen: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
Vizeum: GhanaPostGPS
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.