SDG3 target 3.9: By 2030, substantially reduce the number of deaths and illnesses from hazardous chemicals and air, water and soil pollution and contamination
air quality checks
Where: The Netherlands
The air is full of invisible killers in the form of particulate matter and sulphur dioxide, but seven out of 10 Dutch people do not realise that the air they breathe is unhealthy. There are 500 poor air quality-related deaths each year in the country and on average, air pollution costs everyone in the Netherlands 13 months of life.
The Dutch charity Longfonds was concerned about the concentration of nitrogen oxide (NO2) in the atmosphere in the Netherlands. It wanted to draw attention to the problem and put it on the political agenda. We worked with the charity to create a high impact campaign to catch the public’s attention and make the invisible visible.
The campaign we created used geo-enabled digital media to give people a way of checking air pollution around them. People could go via their mobile to a dedicated website to check what they were really breathing in – taking a selfie revealed the pollutants that surrounded them in the very spot they were standing. This made the abstract concept of air quality very real for users.
Advertising via TV, online media and interactive billboards introduced the ‘air quality check’ idea to the public.OOH had a special role to play as innovative technology was deployed on a billboard to live-stream data on the air-quality found nearby'. Video ads also appeared on Facebook and display ads (CPC) on media group Sanoma’s platforms.
The project was amplified with powerful PR-driven media coverage at national, regional and local levels.
The details of the selfie air checks were compiled into a petition that was presented to the Dutch government, enabling the charity to lobby to create a National Air Plan. The handing over of the petition was live streamed on Facebook.
The idea of checking your local air quality grabbed the imagination of the public, and there were 200,000 checks recorded in the first week alone. The checks reached a total of 400,000 by the end of the campaign, far exceeding the initial goal of 150,000.
The campaign had strong reach with a third of the Dutch population seeing it in some form - 8% followed through by doing the test on the web platform. Awareness of Longfonds and its work rose from 72% to 80% over the two months of activity.
Via clever use of technology and a message that was much more than ‘hot air’, we helped Longfonds raise the profile of the health threat posed by pollutants and their mission to improve air quality for all.
Check out more inspiring examples of our work on SDG3.
U.S. Pharmaceutical Manufacturer
From a diagnostic and descriptive analysis approach, the solution evolved into a robust advanced analytics omnichannel measurement framework that was proactive and prescriptive in nature.
Suraksha Ka Teeka
As per the Global Fund 2020-22 Report, Malaria is one of the major public health problems in India. With children 5 times more vulnerable to this disease, their cases were witnessing a sudden ou...
The Everything Book
A pioneer in modern education, The Everything Book is an internet signal aggregator. It houses a cloud-based AI packet broadcaster and assembler service that combines weak 2G mobile networks aro...
Foot Locker is always looking for new ways to innovate and improve the shopping experience for its customers. As a result, the brand asked dentsu gaming to integrate a new augmented reality feat...
DENTSU CREATIVE China: KFC Re:Store
KFC is the largest and most successful restaurant brand in China. Launched in 1987, the brand has grown to encompass over 9,000 stores in 1,600 cities. A steady stream of innovation has kept the...
More Than That with Gia Peppers
Created for Black audiences and produced and distributed exclusively by underrepresented businesses, the series aims to address the inequities in the advertising supply chain by providing a plat...
The story of Siemens and a town’s energy blueprint for th...
Isobar: The Perfect Candidate – Australian Futures Project
Working with Australian Futures Project, we shifted Australia’s national conversation during election time.
dentsumcgarrybowen: In Love We Trust with Sinyi Realty
Together with dentsumcgarrybowen Taiwan, Sinyi worked to produce “In Love We Trust”, a short film to encourage young Taiwanese to overcome their fear of commitment and to seeking lasting love an...
1st for Women: 16 Days of Light
Diversity and inclusion
FoxP2: First For Women
Facing fear to empower women
Merdeka LHS: The Coca-Cola Company
For The Human Race
"For The Human Race" celebrates resilience and stubborn optimism by showcasing true stories of real people bringing hope to humanity during the COVID-19 crisis.
ViiV Healthcare: Delivering Unique Customer Journeys
Disrupting online search results to raise awareness about...
SDG3 target 3.4: by 2030, reduce by one third premature m...
India is the suicide capital of the world. Around 135,000 Indians commit suicide every year, with suicide ranking as the most common cause of death for the age group of 15–39 years. Despite thes...
The Story Lab: Street Stars
Our challenge was clear: To show our clients and media owners that we can attract and therefore monetise the attention of an extremely valuable audience.
For a digital start-up to compete, IndieFin had to rise above the noise and attract leads in a category people usually dread. IndieFin had the tough task of getting a young, digital-savvy genera...
Isobar created a location-based interactive audiobook to transform car rides into magical journeys
Pre-register for our 2019 Digital Society Index
dentsumcgarrybowen: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.