SDG3 target 3.3: By 2030, end the epidemics of AIDS, tuberculosis, malaria and neglected tropical diseases and combat hepatitis, water-borne diseases and other communicable diseases.
As part of our commitment to the United Nations initiative Common Ground and our focus on Sustainable Development Goal 3: Health and Well-being we partnered with global charity Malaria No More to help end malaria in our generation.
Malaria is one of humankind’s oldest, deadliest disease which claims the life of a child every two minutes. Before the Covid-19 pandemic, half of the world’s population were already living with the threat of malaria. At dentsu we are working with Malaria No More to make a difference by using our creativity, data and influence to inspire people to mobilise in the fight to end malaria for good.
That's why in 2017 we launched a pro bono partnership with the charity Malaria No More. We committed to help reach:
- Reach 300 million people
- Donate $5 million in resources
- Dedicate 10,000 volunteer hours
This long-term global partnership focused on forming a ‘Creative Collective’ of media and advertising agencies, collaborating on a public campaign to pressure world leaders into making malaria history.
The campaign so far:
Launched in early 2018, we helped Malaria No More launch the world’s biggest public facing malaria campaign reaching 1.3 billion, paving the way for The Malaria Summit London 2018. The campaign led to world leaders, British Royalty and civil society united for a historic Malaria Summit delivering $4.1 billion to save lives.
In 2019 we continued to support Malaria No More with our communications expertise, helping to raise $14.1 billion at the Global Fund in France in October. We also began to develop an umbrella brand, to unite the global malaria community in their goal to end malaria within a generation. ‘Zero Malaria’ was launched on World Malaria Day 2020.
And going into 2021 there is much more to come...
Check out more inspiring examples of our work on SDG3.
1st for Women: 16 Days of Light
Diversity and inclusion
Merdeka LHS: The Coca-Cola Company
For The Human Race
"For The Human Race" celebrates resilience and stubborn optimism by showcasing true stories of real people bringing hope to humanity during the COVID-19 crisis.
ViiV Healthcare: Delivering Unique Customer Journeys
Disrupting online search results to raise awareness about...
SDG3 target 3.4: by 2030, reduce by one third premature m...
India is the suicide capital of the world. Around 135,000 Indians commit suicide every year, with suicide ranking as the most common cause of death for the age group of 15–39 years. Despite thes...
The Story Lab: Street Stars
Our challenge was clear: To show our clients and media owners that we can attract and therefore monetise the attention of an extremely valuable audience.
For a digital start-up to compete, IndieFin had to rise above the noise and attract leads in a category people usually dread. IndieFin had the tough task of getting a young, digital-savvy genera...
Isobar created a location-based interactive audiobook to transform car rides into magical journeys
Pre-register for our 2019 Digital Society Index
dentsumcgarrybowen: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
dentsu X: Sberbank
dentsu X used outdoor ads and unique online banners to drive applications for small business loans and provide communities with the services and shops needed in their area.
360i: Change the Picture
The #ChangeThePicture campaign focused on changing the picture of male mental health.
Isobar & Carat: Dis-Moi Elliot
Dis-Moi Elliot (translated as Tell Me, Elliot) was a campaign that aimed to reduce prejudice about autism through an innovative, interactive and experimental website.
dentsumcgarrybowen: Heart Foundation
Everyone thinks they know what a heart attack looks like, but they’re almost always wrong. This campaign drew attention to the subtle warning signs and actually saved a life.
GoalKeepers17: Rallying around Global Goals
As part of the UN's Common Ground initiative, all of its members have committed to raise awareness of its Sustainable Development Goals amongst businesses and consumers.
Malaria No More: A movement to end malaria
The #MalariaMustDie campaign has been supported by a range of agencies both inside and outside the Dentsu Aegis Network with the end goal being to rally the public support for political action.
Isobar: General Motors
Driving transactions with Chevrolet through this immersive virtual showroom using spatial computing technology.
Fetch: Telegraph Media Group
Driving loyalty for The Telegraph with targeted app download campaigns and personalised re-engagement.
Driving conversion by establishing Eurostar as Europe's most-loved travel experience, using market-leading data strategy that would enable us to create real connections effectively.