Cyber-hacks have been close to destroying the corporate world. For example, the WannaCry ransomware affected over 200,000 computers in more than 100 countries, with damages reaching billions of dollars in 2017. This breach frightened business executives everywhere.
When chaos broke, Bitdefender’s advanced detection capabilities were able to intercept threat long before its official disclosure. Bitdefender had proven its effectiveness when it mattered most.
We had premium service; we had a need from businesses. But how to get busy IT deciders to get to know our product? Thousands of pages of written description of how the service worked needed to be presented in a more eye-catching, infotainment, way.
Strategy & Execution
Our target audience were near middle-aged IT security officers, who had one thing in common: all of them grew up reading comic books!
We created H.ELL Cyber Cursed story with a relatable lead character. Hugh Ellington is a seemingly ordinary security officer who just might have caused the end of the world. Ellington goes from being a Chief Information Security Officer at a regular company, to bearing the guilt of a world disaster. His company’s poor security accidentally helps release a virus that wipes out almost the entire population of the Earth.
His before-and-after apocalypse story comes to life through an interactive web-comic that provides an immersive multimedia experience.
H.ELL must have attracted quite a few fans, as the average time spent reading the web-comic was 5 minutes which is astounding time to spend time with, let’s face it, with an ad!
The web-comic was featured and awarded on IT professionals’ community websites, reaching our specific target, and gathering a lot of earned media and buzz around the community.
Read H.ELL Cyber Cursed Webcomic here.
Bonduelle influencer marketing
We worked with the 92 years old champion Elena Pagu to talk about healthy food & lifestyle. Campaign was for Bonduelle, crafted by Isobar Romania.
Isobar Bulgaria: Starobrno digital gallery
The beer brand Starobrno created a unique digital exhibition dedicated to urban creativity, portraying the brand’s new visual identity among works of famous local artists to bring much needed in...
Isobar Romania: H.ELL Cyber Cursed
We created a unique creative solution for a client with specific audience to cut through in cluttered media space.
dentsu x: No Name
No name is a line of grocery and household items sold by Loblaw Companies Limited, a Canadian company with stores available across the country. The brand provides an assortment of products high ...
Isobar created a location-based interactive audiobook to transform car rides into magical journeys
We built a fully realised, custom campaign management tool, Magpie, that uses bespoke AI, artificial intelligence, to analyse trending topics in real-time, and curate personalised trend recommen...
Wurth eCommerce strategy
B2B auto part provider Würth wanted to grow their webshop in Croatia. To be efficient, we crafted a strategy that kept B2C buyers out of the shop and grew sales in B2B target group.
Tourism campaign for Tele2 Croatia
iProspect Croatia designed a new strategy to sell more tourism packages. Surf & Call campaign broke the sales record of Croatian Tele2.
Dentsu Croatia: Wolt
Our strategy for the launch of Wolt in Croatia was chose as the best strategy in the annual Mixx awards.
BWM Dentsu: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
dentsu X: Sberbank
dentsu X used outdoor ads and unique online banners to drive applications for small business loans and provide communities with the services and shops needed in their area.
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
BC&F Dentsu: Heart Foundation
Everyone thinks they know what a heart attack looks like, but they’re almost always wrong. This campaign drew attention to the subtle warning signs and actually saved a life.
Fetch: Telegraph Media Group
Driving loyalty for The Telegraph with targeted app download campaigns and personalised re-engagement.
Isobar: General Motors
Driving transactions with Chevrolet through this immersive virtual showroom using spatial computing technology.
BWM Dentsu: Qantas
Activating new business in the USA by helping more Americans travel to Australia with Qantas, by giving them a free passport.
Driving conversion by establishing Eurostar as Europe's most-loved travel experience, using market-leading data strategy that would enable us to create real connections effectively.
A 300-year-old global financial services company rooted in heritage delivers phenomenal results by becoming agile and customer-led.
Activating positive sales and trust in Arla's product by using media channels to emotional and engage the audience.