Skip to main content
dentsu Logo

Global (English)

Dentsu Group ( English | 日本語 )

Language Menu

  • Africa (English)
  • Asia Pacific (English)
  • Australia (English)
  • Austria (Deutsch)
  • Benelux (Nederland | English )
  • Brazil (English | Portuguese )
  • Canada (Français | English )
  • China (中文 | English )
  • Denmark (Dansk)
  • Finland (Suomi)
  • France (Français)
  • Germany (Deutsch)
  • Greece (English)
  • Hungary (Hungarian | English )
  • India (English)
  • Indonesia (English)
  • Ireland (English)
  • Israel (English)
  • Italy (Italiano)
  • Japan (English | 日本語 )
  • MENA (English)
  • New Zealand (English)
  • Norway (Norsk)
  • Poland (Polski)
  • Southeast Europe (English)
  • Spain (Spanish)
  • Switzerland (English)
  • Sweden (English)
  • Taiwan (中文 | English )
  • Turkey (English)
  • UK (English)
  • USA (English)

Main Menu

  • Home
  • Who we are
    • dentsu
    • Our agencies
    • Social impact
    • Our leadership
  • Our work
  • Our thinking
    • Our latest thinking
    • Blog
  • News
  • Social impact
  • Careers
  • Contact us

gyro: Snuffed Out Marine Life

gyro logo

Challenge

The Surfrider Foundation is a community of everyday people from across the U.S. who are passionately dedicated to the protection and enjoyment of the world's oceans, waves and beaches through a powerful non-profit activist network. 

Working with gyro, a Dentsu Aegis Network agency, the Surfrider Foundation ran a campaign to raise awareness of the issue of cigarette butt litter and the effect that this litter has on our coasts and waterways.

Solution

The campaign was run on mobile owned media, online paid media and OOH and drew attention to the trillions of cigarette butts that flow down to our waterways.

Due to its bold, disruptive and arresting nature, the campaign confronted people with the gravity of the issue with cigarette butt litter, began changing people’s opinions on the issue and affecting people’s day-to-day behaviour. 

Result

The success of the campaign was seen through the outstanding feedback that was received from the client, as well as through the clients request to roll the campaign out nationwide.

gyro

Launched in 1999, gyro’s mission to create ideas that are humanly relevant has truly resonated with top B2B clients as well as with award-winning talent. Led by global CEO and CCO Christoph Becker, gyro was named Advertising Age’s 2016 B2B Agency of the Year. It is also the Business Marketing Association’s 2016, 2015 and 2014 Global B2B Agency of the Year.

Find out more



Read more

Dentsu Bulgaria: Pride

We supported Pride month in Bulgaria in summer 2022 together with our friends to be a good ally for LGBTQ+ community. 

Read more

Carat Romania: Mastercard Roadside Market

Mastercard launched Roadside Market in 2021, a campaign that promotes equal access to market for small vendors across Romania. Mastercard turned roadside sellers into small businesses by connect...

Read more

Apipet Lead Generation records

An underdog of the pet care industry, start-up Apipet was able to grow beyond objectives with smart strategy and sharp tactics in performance marketing. Ambitious goal was set at growing the rev...

Read more

Policies

  • Privacy notices
  • Cookies
  • All dentsu policies

Contact

Sitemap

Connect

  • Visit us on Instagram
  • Visit us on Facebook
  • Visit us on LinkedIn
  • Visit us on YouTube

Notwithstanding any actions or statements by the Dentsu Group globally or outside the U.S., it will continue to abide by all applicable laws and regulations in the U.S.

Any statements or actions that purport to relate to the Dentsu Group and are inconsistent with U.S. law or guidance should be interpreted as, and deemed, not applicable to the U.S.