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CHALLENGE
Tesy was looking forward to activating a campaign simultaneously on 11 markets – Bulgaria, Poland, Spain, Greece, Romania, Serbia, Croatia, Ukraine, Bosnia and Herzegovina, Kosovo and Montenegro with different level of awareness towards the brand.
SOLUTION
iProspect executed real time analysis & investment optimization of the different segments.
Using M1 Device, the iProspect traced the highest user index websites; consumers’ interests, preferences, behavior and regions with highest conversion rate.
The final implementation was divided into two phases. First, wide segments range for communication behavior analysis were enabled. Second, traffic optimization and sales targets achievements were applied.
RESULT
The data-based marketing campaign results were impressive – media ROI increase, +26 million people reach, €0.5 per 1,000 people reached and 39% sales growth.
The campaign was also award winning. Our team was given the IAB MIXX Awards prize for Most Effective Use of Data.
Dentsu Bulgaria: Pride
We supported Pride month in Bulgaria in summer 2022 together with our friends to be a good ally for LGBTQ+ community.
Carat Romania: Mastercard Roadside Market
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Apipet Lead Generation records
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Growth machine for Würth
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The Code / dentsu Bulgaria
Our dentsu Team in Bulgaria executed The Code program as part of our social impact program. The initiative won “Greenest Educational campaign of the year” in Bulgaria at the B2B Media Awards 202...
Bonduelle influencer marketing
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Dentsu Creative Bulgaria: Starobrno digital gallery
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Dentsu Creative Romania: H.ELL Cyber Cursed
We created a unique creative solution for a client with specific audience to cut through in cluttered media space.
dentsu x: No Name
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Isobar: Volkswagen
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Merkle: Magpie
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Wurth eCommerce strategy
B2B auto part provider Würth wanted to grow their webshop in Croatia. To be efficient, we crafted a strategy that kept B2C buyers out of the shop and grew sales in B2B target group.
Tourism campaign for Tele2 Croatia
iProspect Croatia designed a new strategy to sell more tourism packages. Surf & Call campaign broke the sales record of Croatian Tele2.
Dentsu Croatia: Wolt
Our strategy for the launch of Wolt in Croatia was chose as the best strategy in the annual Mixx awards.
BWM Dentsu: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
dentsu X: Sberbank
dentsu X used outdoor ads and unique online banners to drive applications for small business loans and provide communities with the services and shops needed in their area.
Vizeum: GhanaPostGPS
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.
Isobar: Aeronaut
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
BC&F Dentsu: Heart Foundation
Everyone thinks they know what a heart attack looks like, but they’re almost always wrong. This campaign drew attention to the subtle warning signs and actually saved a life.