New users above objective
Wolt, with only 1/20th share of the two bigger competitors (Glovo & Pauza) budgets, had to find ways to outsmart the competition when launching in Croatia in 2019.
We saw competition overspend on media, like doing national TV for a local launch, and started to look at every media though its effectiveness to drive new users.
Due to new users being so important for us to see the growth of Wolt, we had coupons to give a discount of their first order.
Coupon codes were distributed in majority of the media used in the campaign. We followed the code usage, and optimized media according to which generated the most new users. We chose all media to be inside the delivery area.
Creatives in all media were optimized in real time according to their their performance.
The true hero of the campaign was the optimization of the creatives per time & place it was shown. In (D)OOH, we chose carefully to show the most ordered food group of neighborhood and in the times, people were hungry: breakfast, lunch and dinner times.
Apipet Lead Generation records
An underdog of the pet care industry, start-up Apipet was able to grow beyond objectives with smart strategy and sharp tactics in performance marketing. Ambitious goal was set at growing the rev...
Growth machine for Würth
Since 2018, we had been growing The Würth Group, world market leader in assembly and fastening materials, webshop to be a sales machine with focusing on the lower funnel and optimizing conversio...
The Code / dentsu Bulgaria
Our dentsu Team in Bulgaria executed The Code program as part of our social impact program. The initiative won “Greenest Educational campaign of the year” in Bulgaria at the B2B Media Awards 202...
Bonduelle influencer marketing
We worked with the 92 years old champion Elena Pagu to talk about healthy food & lifestyle. Campaign was for Bonduelle, crafted by Isobar Romania.
Isobar Bulgaria: Starobrno digital gallery
The beer brand Starobrno created a unique digital exhibition dedicated to urban creativity, portraying the brand’s new visual identity among works of famous local artists to bring much needed in...
Isobar Romania: H.ELL Cyber Cursed
We created a unique creative solution for a client with specific audience to cut through in cluttered media space.
dentsu x: No Name
No name is a line of grocery and household items sold by Loblaw Companies Limited, a Canadian company with stores available across the country. The brand provides an assortment of products high ...
Isobar created a location-based interactive audiobook to transform car rides into magical journeys
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Wurth eCommerce strategy
B2B auto part provider Würth wanted to grow their webshop in Croatia. To be efficient, we crafted a strategy that kept B2C buyers out of the shop and grew sales in B2B target group.
Tourism campaign for Tele2 Croatia
iProspect Croatia designed a new strategy to sell more tourism packages. Surf & Call campaign broke the sales record of Croatian Tele2.
Dentsu Croatia: Wolt
Our strategy for the launch of Wolt in Croatia was chose as the best strategy in the annual Mixx awards.
BWM Dentsu: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
dentsu X: Sberbank
dentsu X used outdoor ads and unique online banners to drive applications for small business loans and provide communities with the services and shops needed in their area.
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
BC&F Dentsu: Heart Foundation
Everyone thinks they know what a heart attack looks like, but they’re almost always wrong. This campaign drew attention to the subtle warning signs and actually saved a life.
Fetch: Telegraph Media Group
Driving loyalty for The Telegraph with targeted app download campaigns and personalised re-engagement.
Isobar: General Motors
Driving transactions with Chevrolet through this immersive virtual showroom using spatial computing technology.
BWM Dentsu: Qantas
Activating new business in the USA by helping more Americans travel to Australia with Qantas, by giving them a free passport.