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Growth in web shop YOY
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More registered users YOY
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Share of webshop in all sales
Challenge
The Würth Group is world market leader in the sale of assembly and fastening materials, mainly auto-moto and construction companies.
The goal was to grow the B2B web shop sales by 16 %. Challenge was the size of B2B audience and how to keep B2C audience out of the web shop as we would just waste money on marketing to a too wide of an audience.
Strategy
For the start of the strategy we took a deep dive into B2B audiences' behavior to find out the best channels and find an opportunities.
After research of target group, we decided to focus on small business.
We developed a sales funnel and attribution model to follow in real time how we were doing compared to the sales target.
Execution
We created a detailed and sophisticated paid search strategy and put it to action. We focused on keeping the B2C out of the shop, created different campaigns for regions & seasonality of the verticals, with +150 ad groups and +2.000 negative keywords.
We also expanded media channels to include video, social, display and influencers.
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Since 2018, we had been growing The Würth Group, world market leader in assembly and fastening materials, webshop to be a sales machine with focusing on the lower funnel and optimizing conversio...
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