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Dentsu Creative: Volkswagen

Road Tales

Isobar Volkswagen

Challenge

Seven out of 10 children are glued to devices when they're in the car. To engage its core audience, Volkswagen needed an idea that would promote how it makes car journeys more enjoyable for families. 

Children are increasingly looking to screens for entertainment in car journeys, so how could the auto brand use technology to stimulate children’s imagination whilst they are travelling?

Solution 

Dentsu Creative created a digital product and a campaign that used location-based interactive audiobooks to transform ordinary road objects into magical characters of a story. 

‘Road Tales’ uses a custom developed story-engine that creates unique tales based on the location of the user. To ensure the stories react to the environment, the team scanned the entire Dutch highway system to identify objects like bridges, windmills, trees, petrol stations, and other main objects to transform them into story elements.



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Dentsu Bulgaria: Pride

We supported Pride month in Bulgaria in summer 2022 together with our friends to be a good ally for LGBTQ+ community. 

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Carat Romania: Mastercard Roadside Market

Mastercard launched Roadside Market in 2021, a campaign that promotes equal access to market for small vendors across Romania. Mastercard turned roadside sellers into small businesses by connect...

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Apipet Lead Generation records

An underdog of the pet care industry, start-up Apipet was able to grow beyond objectives with smart strategy and sharp tactics in performance marketing. Ambitious goal was set at growing the rev...

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