Difference Engineered
Carat is dentsu’s global media agency, engineering meaningful difference and measurable advantage for clients. Founded as the world’s first media agency, Carat continues to challenge the conventions of media by combining human judgement with data, technology, creativity and marketplace intelligence. Through its ‘Difference Engineered.’ proposition, Carat identifies where differentiation can unlock growth and builds it into planning, activation and measurement. Named Media Network of the Year at the 2026 Cannes Lions, Carat helps brands create distinctive, connected experiences that build memory, meaning and business value.
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Digiday Media Buying & Planning Awards 2025
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2025 Kraft Heinz North America Supplier Awards
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Trophies in Clio Awards 2025
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US Agency of the Year 2025 shortlisted
Featured Work
Our Insights
Media Predictions Report 2026: Designing for the Now and Next
2026 won’t be about more — it will be about better. After years of digital sprawl, consumers are done with chaos and are craving simplicity via integrated ecosystems that make life feel effortless. In a world of algorithmic sameness, personality becomes the edge: Brands will win by adding wit, charm, and cultural texture to standardized formats. The future belongs to those who make media and technology feel human again. Carat predicts a human-centered media renaissance in 2026, focusing on 4 key trends in the report.
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CPG Marketing at the Algorithmic Crossroads
Carat has been a pioneer in the media industry for 60 years, helping the world's most iconic CPG brands to grow. At every inflection point in the media landscape, we backed the craft of communications planning to make a transformative impact on brands' top and bottom lines. As media changes again, Carat leads CPG brands into the Algorithmic Era.
Consumer EQ: The New Social Code
In a world where the definition of “socializing” is evolving in real time, brands face a pivotal moment. Traditional gatherings are evolving into digital hangouts, niche communities, and hybrid experiences that blend the physical and virtual. As consumers rewrite the rules of social engagement between new and old, brands are faced with challenges and a massive opportunity: How do you authentically intersect with new social behaviors without disrupting them? The answer lies in understanding the new rules of engagement—where presence, participation, and purpose matter more than ever.
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