spent in advertising may have gone largely unseen by gamers
spent monthly on gaming
more likely to try the latest trends before any of their friends
How do you accelerate PC sales in the gaming ecosystem when your consumers are notorious ad blockers? You do as gamers do and hack “the system” by pioneering an inventive, first-of-its-kind “unblockable” media plan.
As part of Intel’s 2nd annual Intel Gamer Days – an online sales event across 40+ gaming partners – we were given the daunting challenge of breaking through to an elusive audience by driving interest and excitement for the event with the ultimate goal of PC sales.
F.O.M.O., officially coined in 1996 by Dr. Dan Herman, is a form of a social anxiety that an exciting or interesting event may currently be happening elsewhere, often aroused by posts seen on social media. This phenomenon is widespread in gaming circles, and one doesn’t have to search deep to find reddit thread after thread dedicated to the topic. To create an exclusive and urgent gaming moment, we set out to not only build anticipation, but generate F.O.M.O. at scale.
Intel exemplified worldwide best practices of how to leverage key audience insights to build a campaign centered around emotions (F.O.M.O.) and original, cutting edge use-cases for media. With a laser focus on the audiences’ attributes and motivations, this campaign exemplifies effective breakthrough by constructing novel ways to deliver messaging to an elusive audience.
More Than That with Gia Peppers
Launched on February 13, 2021, More Than That is a sonic journey across Black America, leveraging conversations between our host, Gia Peppers, and well-known guests about topics impacting and in...
The Cadillac Live Experience
One in five people have dyslexia and 40% of children with learning disabilities experience mental health problems. Over 750k Canadian students are Dyslexic, however, Canada lacks the tools neces...
The Ad Council, dentsu International & VidMob; Creative O...
Seize the Awkward
The Oreo Doomsday Vault
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Crayola Color Your World
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How do you break through the clutter and build momentum in a way that earns credit for reinvigorating the traditional PC ecosystem? With 15 micro-influencers creating a network effect across a ...
Multiple Myeloma Customer Centric Multi-Channel Campaign
American Multi-Brand Pharmaceutical Company Increases Oncological Growth Potential by Combining Personal and Digital Promotional Strategies
Myeloid Leukemia Multi-Channel Campaign
An American multi-brand pharmaceutical manufacturer needed to re-position as the brand of choice for Myeloid Leukemia therapy, increase NRx and maintain and protect existing Rx.
Cancer Treatments Pharmaceutical Manufacturer
A pharmaceutical corporation specialized in the manufacturing of cancer and immunology drugs needed to design a program to support the launch of its key multiple myeloma (MM) treatment product. ...
Season of the #Whiff
Dentsu was given the opportunity to highlight Head & Shoulders’ partnership with MLB through a creative solution inspired by its brand positioning.
U.S. Pharmaceutical Manufacturer
From a diagnostic and descriptive analysis approach, the solution evolved into a robust advanced analytics omnichannel measurement framework that was proactive and prescriptive in nature.
A Top Ten Global Pharmaceutical Company
This dentsu health client recognized the need for a new go-to-market process as well as organizational change management to leverage its technology investments.
Ascensia Diabetes Care
Diabetes management is experiencing a deep industry transformation through technology, innovation and digitalization of the patient journey through services like telehealth and digital pharmacie...
Sprint: Smack that Talks Back
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Copa Airlines: Sube La Marea
Promoting Copa’s generous sponsorship of the Panamanian national football team amid the excitement of their first World Cup invitation, required a big, cultural display of patriotism. What bette...