The Attention Economy

Celebrating 5 Years of dentsu’s Attention Economy 

We’ve worked with leading measurement partners to create the world’s most profound attention data collection panels, revolutionizing the way the advertising industry plans, measures, and buys media.  

We’ve codified the most advanced definition of attention and built accurate benchmarks for attention standards across channels. 

We’ve created proprietary Attention prediction models with Lumen so that we can plan, measure, and activate attention across platforms 

Now, we must come together as an industry and unite ourselves around a common framework to drive standardization of attention. 

dentsu is excited to be a unifying force to help marketers unlock their next path to growth.

30+ Partners: We’re constantly partnering with new platforms to understand attention opportunities and build our cross-channel knowledge base.