Now into mid-August, consumers are feeling crisis-fatigue while also aware that the pandemic is far from over. Concern over the virus outbreak remains at elevated levels and consumers are also feeling the force of the economic crisis. They are looking to brands to be leaders of consumer and employee safety. This week we also delve into attitudes surrounding healthcare during the pandemic and vaccines. While most Americans believe in vaccines in general, there is significant hesitation around the safety and efficacy of a pending COVID-19 vaccine, indicating it may not be a ‘silver bullet’.