The future of creativity is collaborative

When we look at 2022 and beyond, we see a profound shift away from traditional centers of commerce, community and connection. What we see most profoundly is a great decentralization, powered by virtual economies, crypto-currency, climate anxiety and distributed workforces. A shift towards networks of choice, passion, collective ownership and mutual reward. Alongside this trend, we also see a profound desire for self-sufficiency, fueled by rising climate anxiety. We see a significant shift among major manufacturers from a consumption-based economy to a circular economy, empowering users to reuse, repair and repurpose. Brands and businesses can play a powerful role not only connecting to consumers but connecting communities to one another.

Missed the Festival this year? Download our latest installment in our Rewind series: our Strategy team recapped what all marketers need to know about the work celebrated at Cannes 2022.

dentsu at Cannes Lions

For more than 65 years, Cannes Lions has set the benchmark for showcasing outstanding work. It's our industry festival, where stories behind the work are shared and we witness the innovation that powers the craft. Check out our schedules where we’ve highlighted sessions that you’ll be able to join via livestream.

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