What matters most to high-growth CMOs around the globe?
CMOs find themselves at a crucial juncture for the journey of their brands. The short-term, direct impacts of COVID-19 are now well understood and documented. It’s a cliché to say that out of every crisis comes opportunity. But it’s true that many CMOs believe the current crisis will increase the importance of the marketing function within their organizations. CMOs have the potential to steer their brands through the recovery to a renewed period of growth, but it requires a bold commitment to take action in the face of uncertainty.
Dentsu's annual survey reports on the priorities, opportunities, challenges and areas of investment that are top of mind for high-growth CMOs. The research is managed by B2B International, a specialist business-to-business market research consultancy within dentsu.
Pre-subscribe for the 2022 CMO survey
This year, we will be launching two waves of the CMO survey. Each wave will report on the opportunities, issues, trends and areas of innovation that are top of mind for CMOs in North America. Pre-subscribe to receive the full reports and findings once published.
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US Study: 2020 CMO survey
The role of the Chief Marketing Officer is more difficult than ever: ‘business as usual’ is no longer an option and the future is clouded by uncertainty. Although no one could have predicted the pandemic, some marketing leaders report feeling better prepared for the road to recovery than others.
The U.S. report from our 2020 CMO survey examines the top challenges and strategies for navigating this new normal. Through the lens of ‘preparedness’, we also investigate which marketers feel better prepared to navigate the crucial months ahead and, importantly, uncovering why they feel that way.Read report
Global Study: 2020 CMO survey
Our global report examines the mindset and level of preparedness for CMOs across 12 global markets, including Europe, the Americas and Asia-Pacific. The report investigates the strategies that separate Frontier CMOs - those who are well-prepared - from Follower CMOs, who believe they are less well prepared for the future.Read report
What's the #1 challenge for CMOs?
Today’s CMOs find themselves at a crucial juncture for the journey of their brands. The direct impacts of COVID-19 are now well understood and budgets have been slashed. Our report identifies the strategies deployed by CMOs who are well prepared to manage the recession and are wrestling control of their brands’ destinies. View the quick read>