Dentsu Health Grows Leadership Team to Modernize the Total Health Experience
Industry Veteran Greg Reilly Joins Dentsu Health as EVP, Global Client Lead
New York, NY – December 16, 2021 – Dentsu has brought on healthcare industry veteran Greg Reilly, as Executive Vice President and Global Client Lead at dentsu health. In this role, Greg will have a singular focus on helping clients access the strengths of the broader dentsu network to ensure they have a connected, integrated, and seamless relationship across dentsu’s key service lines of Creative, Media, and Customer Experience Management.
“The convergence between the empowered consumer and the empowered patient has accelerated drastically, as the pandemic increased emphasis on managing one’s health proactively. People’s expectations for brand experiences are being developed outside of healthcare and they are now looking for companies in the healthcare space to deliver the same, if not superior, experiences for something as important, emotional, and personal as their health, and for healthcare professionals, that of their patients.” said Matt McNally, Global President, dentsu health. “Greg is an entrepreneurial healthcare marketing leader, driven by the idea that our industry plays an essential and positive role in patients’ lives. He talks first-hand with the physicians and understands the needs go way beyond treatment in a clinical setting. Given this heightened focus on delivering positive health experiences that lead to better outcomes, we are thrilled to have Greg join our team of leaders, who partner with healthcare clients to deliver the transformational healthcare experiences that patients and healthcare professionals are demanding.”
Greg joins dentsu health following his role as the EVP of CX and Industry Sales at Outcome Health, a leading health technology company. Greg was recruited to the Outcome Health executive team to help the turnaround by reimagining and delivering a seamless customer experience to drive commercial growth with the industry’s largest hospital systems and pharmaceutical manufacturers.
Prior to Outcome Health, Greg was the Chief Client Officer at Publicis Health Media (PHM). During his tenure at PHM, Greg’s leadership helped build an agency at the cutting edge of media innovation for the health and wellness industry. He partnered with clients such as Sanofi, AbbVie, Johnson & Johnson, Bayer, Hospital Corporation of America, NovoNordisk, Biogen, Daiichi-Sankyo, Merck Serono and more.
Before joining PHM, Greg held several leadership and entrepreneurial positions at health and marketing organizations, including Razorfish, W2O Group, Viacom and Forrester Research.
Greg’s appointment follows a few other high-profile hires the group has announced earlier this year. By aggregating and mobilizing dentsu’s health marketing expertise powered by its market-leading capabilities, dentsu health provides a single point of contact now required by many of the top brands across pharma, payer, provider, device and OTC.
About dentsu health
Dentsu health is transforming the healthcare agency services model through a global teaming platform of 2,000+ experts. Across our global agency brands, specialist agencies and open ecosystem of external partners, we specialize in health, wellness and pharmaceutical marketing.
Dentsu health unites leadership in data and technology with a deep understanding of the emotional territory of healthcare. We equip brands to connect with the right audience at the right moment, but always with ideas that speak to the heart.
Jennifer Ferguson, Chief Communications Officer, dentsu Americas