Four days of intense conference programming across 21 different tracks, delivered on eight different physical and virtual stages: Advertising Week NY 2021 had a lot of ground to cover as marketers reconvened to discuss a landscape that the evolution of consumer behaviors in the areas of media consumption, social interaction, shopping and working is reforming from top (content creation) to bottom (how attention is measured), while the middle layer (data) that connects much of it is also about to be revolutionized.