How do customers feel about today's brand experiences? And how should brands respond accordingly? These are the types of questions we asked over 2,000 consumers as well as over 800 brand leaders. Our research series explore current consumer needs, brands' CX strategy, and how things like AI adoption and customer data use differ across industries. Read the first report in our 2024 CX Imperatives research series now to learn how to enhance your customer experience, using real, actionable insights direct from real consumers.