How can brands master the growth dynamics of the digital economy?

In a digital economy, growth and risk emerge from unexpected quarters. Navigating this volatile landscape requires brands to be more agile, insight-driven and attuned to the needs of the consumer. Find out how in our latest thinking on growth in the digital economy.

Global Ad Spend Report - January 2020

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What's new in 2020? Against a backdrop of long-running trends shaping ad spend, there are a number of ways in which 2020 looks set to be different. Let's take a look at the key ad spend trends this year from a market and media perspective.

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Industry Insights

Global Ad Spend Report - June 2019

Global ad spend is set to grow 3.6% in 2019 and digital remains the main driver of growth. Learn more about ad spending trends globally in our latest report.
Industry Insights

The 2019 Global Ad Spend Forecast

In 2019 digital ad spend is projected to overtake TV for the first time, online video will be growing fast, and direct -to-consumer players will be rising. Gain more insight in our January Global A...
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New Brand Balance

In the digital economy brands matter more than ever before. In partnership with Longitude Research, we spoke to several leading experts to find out how they are embracing disruption during a time w...
Industry Insights

Digital Strength Report: Healthcare

The revenues of healthcare companies represented nearly 16% of the total revenues of firms in the S&P 500 last year, up from about 4% in 1984. In this report you will find Healthcare companies,...
Industry Insights

The Isobar Digital Strength Index 2018 Topline Report

Isobar and alpha-DNA conducted a Digital Strength Index to discover the leading industry and key leaders in major categories such as audience and content engagement. Discover the link between digit...
Industry Insights

Digital Strength Index

The digital economy is one of the few growth certainties in an uncertain world. Or is it? Read our Digital Society Index to explore this question and so much more.
Industry Insights

The Digital Strength Index Pharmaceutical Report

There is not one standard definition for digital strength. In comparison to other verticals, the pharmaceuticals industry is digitally immature. Understand the reasoning behind these findings, and ...
Industry Insights

Global Advertising Spend to Grow by 3.9% in 2018

Forecast growth revised up to 3.9% from 3.6% in January 2018. Read our 2018 Global Advertising Spend report to learn more about the forecast to a more positive 2018 global advertising expenditure.


How can brands use emerging technology to deliver better marketing outcomes?

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How can brands keep pace with tomorrow’s digital consumer?

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