Challenge
While so many Americans struggle with hunger today, 40% of the food produced in the U.S. is thrown away and households waste more than $1,300 in unused food each year.
Using the power of visual AI, 360i and Kroger created Chefbot to reduce food waste by helping people make the most of the food they have on hand, during a time when home cooking is on the rise.
Solution
Chefbot is a first-of-its-kind AI-powered tool that helps people make the most of the ingredients they already have through mealtime inspiration and personalized suggestions for fresh, home cooked meals.
For users, it’s as easy as snapping a photo of the ingredients, tweeting the photo to @KrogerChefbot on Twitter, and within seconds Chefbot responds with a list of personalized recipe recommendations based on the ingredients.
For Kroger, it meant teaching visual artificial intelligence to recognize 2000 ingredients, from millions of photos, that unlock 20,000 recipes, all within a single, e-commerce-integrated social platform.
That’s no small task, but we have help from our loyal customers. As more people use Chefbot, its intelligence grows, creating not only a better product, but new opportunities to reach new customers at massive scale.
To generate awareness for Chefbot, 360i also created a full marketing ecosystem, including how-to videos, social content and influencer partnerships with famous foodies and novice cooks to show how easy Chefbot is to use and reinforce the message of using the ingredients you have on hand to reduce food waste.
Results
Chefbot is providing a much-needed utility that will reduce food waste, save people money, teach folks new recipes, and support Kroger’s commitment to “Fresh for Everyone”.
More Than That with Gia Peppers
Created for Black audiences and produced and distributed exclusively by underrepresented businesses, the series aims to address the inequities in the advertising supply chain by providing a plat...
The Cadillac Live Experience
Dyslexia Canada
One in five people have dyslexia and 40% of children with learning disabilities experience mental health problems. Over 750k Canadian students are Dyslexic, however, Canada lacks the tools neces...
The Ad Council, dentsu International & VidMob; Creative O...
Seize the Awkward
Oreo
The Oreo Doomsday Vault
Generali
Having never built a global brand, Generali has an intricate web of partners, involving disparate agencies in local markets, delivering their own creative and production. The result was marketin...
Gillette: Cost of Winning
Nominated for a Sports Emmy, The Cost of Winning series premiered on HBO, followed by streaming on HBO Max, and quickly became the top performing sports title since the launch of HBO Max.
Harvard Pilgrim Healthcare
Dentsu health helped design and implement a go-to-market strategy with a best-in-class campaign that capitalizes on historical learnings, is grounded in data and analytics to inform key decision...
Foot Locker
Foot Locker is always looking for new ways to innovate and improve the shopping experience for its customers. As a result, the brand asked dentsu gaming to integrate a new augmented reality feat...
Crayola Color Your World
Crayola need a unique campaign to emphasize their belief that every child has the power to create their place in the world by coloring themselves into it. Dentsu teams developed the strategy to ...
Intel
How do you break through the clutter and build momentum in a way that earns credit for reinvigorating the traditional PC ecosystem? With 15 micro-influencers creating a network effect across a ...
Multiple Myeloma Customer Centric Multi-Channel Campaign
American Multi-Brand Pharmaceutical Company Increases Oncological Growth Potential by Combining Personal and Digital Promotional Strategies
Myeloid Leukemia Multi-Channel Campaign
An American multi-brand pharmaceutical manufacturer needed to re-position as the brand of choice for Myeloid Leukemia therapy, increase NRx and maintain and protect existing Rx.
Cancer Treatments Pharmaceutical Manufacturer
A pharmaceutical corporation specialized in the manufacturing of cancer and immunology drugs needed to design a program to support the launch of its key multiple myeloma (MM) treatment product. ...
Season of the #Whiff
Dentsu was given the opportunity to highlight Head & Shoulders’ partnership with MLB through a creative solution inspired by its brand positioning.
U.S. Pharmaceutical Manufacturer
From a diagnostic and descriptive analysis approach, the solution evolved into a robust advanced analytics omnichannel measurement framework that was proactive and prescriptive in nature.
A Top Ten Global Pharmaceutical Company
This dentsu health client recognized the need for a new go-to-market process as well as organizational change management to leverage its technology investments.
Ascensia Diabetes Care
Diabetes management is experiencing a deep industry transformation through technology, innovation and digitalization of the patient journey through services like telehealth and digital pharmacie...
Sprint: Smack that Talks Back
Meet La Futbolera, the smack-talking granny who ignited the competitive spirit of US Latino soccer fans while creating a fun, long-lasting exchange with Sprint.
Copa Airlines: Sube La Marea
Promoting Copa’s generous sponsorship of the Panamanian national football team amid the excitement of their first World Cup invitation, required a big, cultural display of patriotism. What bette...