Challenge
This global client has a 200-year history and has grown to be the 3rd largest in its industry in the world. Operating over 60 countries, via over 450 companies and with 80k employees, it is an extremely complex organization that has grown organically over time to include a wide variety of brands and markets. Having never built a global brand, this client has an intricate web of partners, involving disparate agencies in local markets, delivering their own creative and production. The result was marketing inefficiencies and inconsistent messaging, that, in turn, led to missed opportunities to further scale the business and attract new customers.
Solution
Content Symphony provided a fully integrated solution across the entire lifecycle of their content requirement, bringing together Creative, Content Production and Media Buying on one platform. From the platform, we created the master campaign strategy and then localized and adapted across different markets.
Results
With Content Symphony allowing for a single source of truth, all global markets can be accessed in one place, ensuring centralized management and version control. Distribution delivery of assets from the platform completes the end-to-end visibility from asset creation to distribution. Intelligence on the usage and performance of the assets can be accessed via real-time data reporting, and, with an integration of finance data, the ROI can also be measured. We delivered over 75,000 project files in 12 months.
More Than That with Gia Peppers
Created for Black audiences and produced and distributed exclusively by underrepresented businesses, the series aims to address the inequities in the advertising supply chain by providing a plat...
The Cadillac Live Experience
dentsu research has indicated that today’s luxury car buyer is time-starved and more discerning than ever.
It’s Hard to Read
One in five people have dyslexia and 40% of children with learning disabilities experience mental health problems. Over 750k Canadian students are Dyslexic, however, Canada lacks the tools neces...
Seize the Awkward
To approach the issue of mental health awareness and youth suicide prevention, the Ad Council, in partnership with the American Foundation for Suicide Prevention and The Jed Foundation (JED) lau...
Doomsday Vault
During an already catastrophic year, NASA reported that an asteroid (officially Asteroid 2018VP1) traveling through space was heading towards the Earth’s general direction.
Generali
Having never built a global brand, Generali has an intricate web of partners, involving disparate agencies in local markets, delivering their own creative and production. The result was marketin...
Cost of Winning
Nominated for a Sports Emmy, The Cost of Winning series premiered on HBO, followed by streaming on HBO Max, and quickly became the top performing sports title since the launch of HBO Max.
Harvard Pilgrim Healthcare
Dentsu health helped design and implement a go-to-market strategy with a best-in-class campaign that capitalizes on historical learnings, is grounded in data and analytics to inform key decision...
The Hunt for Court People
Foot Locker is always looking for new ways to innovate and improve the shopping experience for its customers. As a result, the brand asked dentsu gaming to integrate a new augmented reality feat...
Crayola Color Your World
Crayola need a unique campaign to emphasize their belief that every child has the power to create their place in the world by coloring themselves into it. Dentsu teams developed the strategy to ...
Project Athena
How do you break through the clutter and build momentum in a way that earns credit for reinvigorating the traditional PC ecosystem? With 15 micro-influencers creating a network effect across a ...
Multi-Channel Campaign
American Multi-Brand Pharmaceutical Company Increases Oncological Growth Potential by Combining Personal and Digital Promotional Strategies
Multi-Channel Campaign
An American multi-brand pharmaceutical manufacturer needed to re-position as the brand of choice for Myeloid Leukemia therapy, increase NRx and maintain and protect existing Rx.
CRM stratergy
A pharmaceutical corporation specialized in the manufacturing of cancer and immunology drugs needed to design a program to support the launch of its key multiple myeloma (MM) treatment product. ...
Season of the #Whiff
Dentsu was given the opportunity to highlight Head & Shoulders’ partnership with MLB through a creative solution inspired by its brand positioning.
Multi-touch Attribution: Rx Measurement Impact Analysis
From a diagnostic and descriptive analysis approach, the solution evolved into a robust advanced analytics omnichannel measurement framework that was proactive and prescriptive in nature.
Operating Model Design and Implementation
This dentsu health client recognized the need for a new go-to-market process as well as organizational change management to leverage its technology investments.
One Team Ascensia
Diabetes management is experiencing a deep industry transformation through technology, innovation and digitalization of the patient journey through services like telehealth and digital pharmacie...
The Futbolera
Meet La Futbolera, the smack-talking granny who ignited the competitive spirit of US Latino soccer fans while creating a fun, long-lasting exchange with Sprint.
Sube La Marea
Promoting Copa’s generous sponsorship of the Panamanian national football team amid the excitement of their first World Cup invitation, required a big, cultural display of patriotism. What bette...