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Challenge

Intel approached dentsu with a challenge – command consumer interest in a powerful new computing platform, and effectively articulate the value proposition of a premium offering.

Solution

dentsu employed id8 SPRINT – a design thinking workshop to drive big, market-shaping ideas that would help Intel Evo stand out in a competitive landscape.

16 cross-functional Intel and dentsu attendees engaged in a two-day sprint to dream big solutions and drive meaningful progress within Evo marketing initiatives.

Results

id8 SPRINT created psychological safety where cognitively diverse stakeholders could debate, create and reach consensus around a creative vision. The process developed 50+ initial ideas, converged to a short list of 10, and finalized down to a creative platform. The Evo Experience - a cross-device showroom – was launched just a few months later.

“id8 SPRINT helped us to get our creative juices flowing, get in the right headspace and be effective at collaborative brainstorming. I continue to be astounded by the outcomes generated by this process. Great thinking and a desire to create something magical in the market.” - Katie Lee, Creative and Experience Lead, Intel Corporation.

dentsu international

Part of dentsu, dentsu international is made up of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsumcgarrybowen, Merkle and supported by its specialist brands. Dentsu International helps clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, CXM and creative, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists.