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Downloads on Steam 

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Paid media support 

Challenge

Instead of creating a traditional holiday card, our team developed Nick the Game, a tower defense survival game all in virtual reality. Santa’s on the run, and only you can save him. Step into his boots to become Nick—the hard-boiled badass Claus bent on survival. Battle killer robot elves in this VR tower defense survival game and try to hold out against the evil hordes to save what’s left of Christmas.

Solution

Built in the Unreal gaming engine, this first-person, room-scale VR experience for the HTC Vive lets users take control of a variety of weapons and tools to fight off endless waves of evil robotic elves. As Santa’s survivalist alter ego Nick, users must move around the environment to set up defenses and dodge attacks to beat back the onslaught.

Results

The campaign resulted in 100K+ game downloads on Steam through WOM with no paid media support and received wide press accolades including articles in Digiday, the Drum, AdAge and Diverge.