Accessibility gameplay testers
SMG Studio, part of dentsu, wanted to create a game for all - no matter what age, gaming experience or ability. Introducing Moving Out, the chaotic co-op moving simulator!
Moving Out was designed with accessibility for all in mind. Its humorous charm, cartoonish art style and fun premise makes Moving Out a game that appeals to all ranges and varieties of players. Additionally, by including an Assist Mode, Moving Out creators were able to allow for extreme levels of player customization, truly making it the perfect game for anyone and everyone. It's not just younger players who will benefit from Assist mode: some of the mechanics require holding or pressing buttons, or trying to move large objects, which can also affect players in different ways, so the team looked to add toggle-able options in the hopes of removing any "walls" that might prevent players from progressing.
Customization ranges from the ability to change text size, controller options, speed/timing and difficulty levels. To be sure that the additional customization options helped all players, the original IP was specially tested with 140 players during the design process. Adding a re-mappable keys feature, for instance, came after consulting with disabled players. While it took the most amount of work to implement, as the number one request from those feedback sessions, the team worked to make sure it was added to the game.
Moving Out instantly became a success with more than 10 million downloads as well as winning multiple awards including EGX Indie Hero and 2020 Game of the Year from both GamesIndustry.biz and Australian Game Developer.
"We want everyone to be able to finish it, and everyone to be able to play"Moving Out Developer, Ashley Ringrose
One in five people have dyslexia and 40% of children with learning disabilities experience mental health problems. Over 750k Canadian students are Dyslexic, however, Canada lacks the tools neces...
The Oreo Doomsday Vault
Having never built a global brand, Generali has an intricate web of partners, involving disparate agencies in local markets, delivering their own creative and production. The result was marketin...
Gillette: Cost of Winning
Nominated for a Sports Emmy, The Cost of Winning series premiered on HBO, followed by streaming on HBO Max, and quickly became the top performing sports title since the launch of HBO Max.
Harvard Pilgrim Healthcare
Dentsu health helped design and implement a go-to-market strategy with a best-in-class campaign that capitalizes on historical learnings, is grounded in data and analytics to inform key decision...
Foot Locker is always looking for new ways to innovate and improve the shopping experience for its customers. As a result, the brand asked dentsu gaming to integrate a new augmented reality feat...
Crayola Color Your World
Crayola need a unique campaign to emphasize their belief that every child has the power to create their place in the world by coloring themselves into it. Dentsu teams developed the strategy to ...
How do you break through the clutter and build momentum in a way that earns credit for reinvigorating the traditional PC ecosystem? With 15 micro-influencers creating a network effect across a ...
Multiple Myeloma Customer Centric Multi-Channel Campaign
American Multi-Brand Pharmaceutical Company Increases Oncological Growth Potential by Combining Personal and Digital Promotional Strategies
Myeloid Leukemia Multi-Channel Campaign
An American multi-brand pharmaceutical manufacturer needed to re-position as the brand of choice for Myeloid Leukemia therapy, increase NRx and maintain and protect existing Rx.
Cancer Treatments Pharmaceutical Manufacturer
A pharmaceutical corporation specialized in the manufacturing of cancer and immunology drugs needed to design a program to support the launch of its key multiple myeloma (MM) treatment product. ...
Season of the #Whiff
Dentsu was given the opportunity to highlight Head & Shoulders’ partnership with MLB through a creative solution inspired by its brand positioning.
U.S. Pharmaceutical Manufacturer
From a diagnostic and descriptive analysis approach, the solution evolved into a robust advanced analytics omnichannel measurement framework that was proactive and prescriptive in nature.
A Top Ten Global Pharmaceutical Company
This dentsu health client recognized the need for a new go-to-market process as well as organizational change management to leverage its technology investments.
Ascensia Diabetes Care
Diabetes management is experiencing a deep industry transformation through technology, innovation and digitalization of the patient journey through services like telehealth and digital pharmacie...
Sprint: Smack that Talks Back
Meet La Futbolera, the smack-talking granny who ignited the competitive spirit of US Latino soccer fans while creating a fun, long-lasting exchange with Sprint.
Copa Airlines: Sube La Marea
Promoting Copa’s generous sponsorship of the Panamanian national football team amid the excitement of their first World Cup invitation, required a big, cultural display of patriotism. What bette...
Avocados From Mexico: Cook from the heart with Thalia
Cocina para el Corazón with Thalia, a first of its kind celebrity-personifying dialog system that challenges prospective users to a 30-day one-to-one cook-off.
ViiV Healthcare: Delivering Unique Customer Journeys
With the amount of digital noise that physicians hear every day, ViiV needed a comprehensive and impactful solution that could target a smaller audience. The team wanted to identify those key mo...
Using the power of visual AI, 360i and Kroger created Chefbot to reduce food waste by helping people make the most of the food they have on hand, during a time when home cooking is on the rise.