0
Daily active users
0
Growth in 2018 without launching a new title
0
In revenue in its first month as the #1 global grossing game
0
Conversation rate in the first month
Challenge
Supercell is a leading mobile game developer with over 100M active users playing their five top-grossing games—Clash of Clans, Clash Royale, Boom Beach, Hay Day and Brawl Stars—every day. We partnered with Supercell to build digital solutions that enhance the overall player experience and create more dimensions around their existing games.
Solution
We developed the Supercell “Inbox”—an exclusive channel found inside every game Supercell makes. The Inbox is used to deliver dynamic content (tips, tutorials, news, tournament updates, etc.) to gamers so they never have to leave the game. We helped identify existing in-game friction points, curated content and strategies across all player types and developed a business logic that maps each player’s in-game movement to deliver targeted custom content in real-time. The inbox is used by 100M Daily Average Users (DAU). We designed the sites from the ground up to organize and surface relevant content to help visitors up their gameplay. Those who Clash together stay together, so we also created a Clan Search Tool to help users find the right clan for them.
Results
By using community insights to inform product development, we built new channels for the company that create real value for their customers—beyond just advertising. Overall, our work has helped enrich the in-game experience for Supercell’s players, resulting in an increase in user-base and in-game engagement. With product features and experiences, focusing on retention and app use rather than acquisition, dentsu helped Supercell to grow their revenue by 36% YOY in 2018 without launching a new title.
More Than That with Gia Peppers
Created for Black audiences and produced and distributed exclusively by underrepresented businesses, the series aims to address the inequities in the advertising supply chain by providing a plat...
The Cadillac Live Experience
Dyslexia Canada
One in five people have dyslexia and 40% of children with learning disabilities experience mental health problems. Over 750k Canadian students are Dyslexic, however, Canada lacks the tools neces...
The Ad Council, dentsu & VidMob; Creative Optimization
Seize the Awkward
Oreo
The Oreo Doomsday Vault
Generali
Having never built a global brand, Generali has an intricate web of partners, involving disparate agencies in local markets, delivering their own creative and production. The result was marketin...
Gillette: Cost of Winning
Nominated for a Sports Emmy, The Cost of Winning series premiered on HBO, followed by streaming on HBO Max, and quickly became the top performing sports title since the launch of HBO Max.
Harvard Pilgrim Healthcare
Dentsu health helped design and implement a go-to-market strategy with a best-in-class campaign that capitalizes on historical learnings, is grounded in data and analytics to inform key decision...
Foot Locker
Foot Locker is always looking for new ways to innovate and improve the shopping experience for its customers. As a result, the brand asked dentsu gaming to integrate a new augmented reality feat...
Crayola Color Your World
Crayola need a unique campaign to emphasize their belief that every child has the power to create their place in the world by coloring themselves into it. Dentsu teams developed the strategy to ...
Intel
How do you break through the clutter and build momentum in a way that earns credit for reinvigorating the traditional PC ecosystem? With 15 micro-influencers creating a network effect across a ...
Multiple Myeloma Customer Centric Multi-Channel Campaign
American Multi-Brand Pharmaceutical Company Increases Oncological Growth Potential by Combining Personal and Digital Promotional Strategies
Myeloid Leukemia Multi-Channel Campaign
An American multi-brand pharmaceutical manufacturer needed to re-position as the brand of choice for Myeloid Leukemia therapy, increase NRx and maintain and protect existing Rx.
Cancer Treatments Pharmaceutical Manufacturer
A pharmaceutical corporation specialized in the manufacturing of cancer and immunology drugs needed to design a program to support the launch of its key multiple myeloma (MM) treatment product. ...
Season of the #Whiff
Dentsu was given the opportunity to highlight Head & Shoulders’ partnership with MLB through a creative solution inspired by its brand positioning.
U.S. Pharmaceutical Manufacturer
From a diagnostic and descriptive analysis approach, the solution evolved into a robust advanced analytics omnichannel measurement framework that was proactive and prescriptive in nature.
A Top Ten Global Pharmaceutical Company
This dentsu health client recognized the need for a new go-to-market process as well as organizational change management to leverage its technology investments.
Ascensia Diabetes Care
Diabetes management is experiencing a deep industry transformation through technology, innovation and digitalization of the patient journey through services like telehealth and digital pharmacie...
Sprint: Smack that Talks Back
Meet La Futbolera, the smack-talking granny who ignited the competitive spirit of US Latino soccer fans while creating a fun, long-lasting exchange with Sprint.
Copa Airlines: Sube La Marea
Promoting Copa’s generous sponsorship of the Panamanian national football team amid the excitement of their first World Cup invitation, required a big, cultural display of patriotism. What bette...