COVID-19 continues to dramatically transform the CPG and retail landscape.  Ecommerce and egrocery have quickly become the channels of choice for most Americans. Shoppers’ average spend has increased by double digits in 2020, along with growth for many CPG categories. 

Now more than ever, retail and CPG brands must deliver beyond convenience--giving consumers new reasons to believe that effectively meet them in the moment and find more meaningful ways to create longer-term value in their lives. 

Dentsu Commerce enables a total commerce approach

Customers no longer ‘go shopping’ but are rather always shopping and commerce is a priority for absolutely every brand in any industry vertical. Our dentsu commerce practice delivers integrated solutions across media, brand creative and ecommerce, to strategy and analysis, customer relationship management and fulfillment.

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3 Strategies for CPG Brand Transformation

In a year of unprecedented change and challenges, retail and CPG brands had to adapt and pivot many aspects of their business go-to-market to remain competitive. The pandemic changed consumer habits, product availability and the pathway from manufacturer to customer. Consumers found themselves with fewer trips to the physical store which increased online shopping. Over 75% of U.S. consumers changed their shopping behavior and purchased new brands during the COVID-19 pandemic.

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