Connecting Modern Business
The values and behaviors of the modern B2B buyer are changing. To succeed, brands need to navigate the traditionally siloed worlds of marketing and sales to deliver a connected experience which resonates with buyers' personal values. However, many brands are struggling to adapt to the pace of change, often coming up short of these expectations. Dentsu is uniquely positioned to rewrite the playbook for B2B. Dentsu B2B connects marketing, sales and customers - creating experiences that grow business and drive revenue growth.
We innovate to impact with global B2B scale, seamlessly connecting marketing and sales across the customer buying journey that drive outcomes and measure impact.
Fast, simple, trusted: How B2B brands win in the AI era
As we enter the period of the AI-powered buyer, brand, speed and ease emerge as the three priorities for B2B brands looking for a winning edge.
The Superpowers Index is the largest ever systematic study of B2B buying behavior globally. We’ve been running it annually since 2021 and, with over 16,000 interviews in the databank, it gives us a unique insight into the changing behaviors of B2B buyers.
The Superpowers Index is so much more than just a piece of research: we use it every day, as a diagnostic tool to build winning strategies for our clients.
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A client-centric way of working
Our dentsu B2B global teams bring deep subject matter expertise across insight, creative, customer experience management and media. We create integrated teams around our client requirements, all in service of connecting customers, sales and marketing groups.
Our Connected Growth Engine
We deliver transformative growth for our clients using a unique process. Our proprietary index, Superpowers, produces insights that help create business strategies. These are manifested across a number of B2B solutions, all of which are underpinned by data and technology.
Proud Partners With Iconic B2B Brands
We partner with some of the world’s leading B2B businesses, helping connect them with their customers to drive growth.
Our Latest Work
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