We celebrated dentsu X Taiwan’s 21st anniversary with an online campaign to help our people reduce their carbon footprint by adopting a vegan diet. According to research by the University of Oxford, a plant-based diet can reduce a person’s carbon footprint by up to 73%. Avoiding meat products may help combat climate change and its impacts, reverse land degradation and halt biodiversity loss.

We developed a web app to engage our employees and encouraged them to upload pictures of their vegan meals to share with colleagues over the three weeks of the campaign. Virtual trees were planted within the app, to help visualise the equivalent carbon savings that were being made.

1,730 vegan meals were consumed during the campaign, saving 1,384kg of CO2 emissions, which was equivalent to planting 50,000 trees.