Agency: dentsu health | Market: US
We worked with the Ad Council in the US on a national communications effort to increase confidence in vaccination against COVID-19. Special attention was given to developing content tailored to reach and resonate with the Black and Hispanic communities, in light of systemic inequities that contribute to mistrust of vaccines among communities of colour.
Our integrated health practice, dentsu health, worked pro bono on the campaign to develop consumer insights and a national media strategy, informing creative development and providing a comprehensive placement framework for the creative assets.
U.S. Pharmaceutical Manufacturer
From a diagnostic and descriptive analysis approach, the solution evolved into a robust advanced analytics omnichannel measurement framework that was proactive and prescriptive in nature.
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