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Melbourne’s Chadstone shopping centre attracts more than 20 million customers per year. To meet this Chadstone launched a new night-time economy with after-hours cinemas and elevated dining options.

In order to promote this, BWM Dentsu created the ‘Tailor Made Store’ – an activation and repositioning program including OOH, press, digital, radio and PR.

In partnership with production company, Will O’Rourke, and curated by a unique algorithm and a team of expert stylists, BWM Dentsu’s Tailor Made Store reacted and transformed in real time to offer a curated experience to suit each individual, creating a truly tailor made experience, every time.


visitors on launch day


social impressions created


visitors each day


internationally renowned awards


With more than 20 million customers a year, Chadstone is needing to constantly evolve to meet the customer’s needs.


A ‘Tailor Made’ store to suit every individual and to social buzz.


With more than 100,000 visitors on launch day, 2M social impression and 4 international awards.