0
increase of female artists streamed through Spotify
0
people driven to the Equalizer experience with over 193,000 playlists created
0
increase in people believing Smirnoff makes a difference to gender bias in music
Challenge
Data from Spotify showed that the top ten streamed tracks on the platform were by male artists.
While people were beginning to wake up to gender disparity in music, listening habits were not reflective of this change.
Solution
Users connected their Spotify accounts through the Equalizer, to see how equal their listening habits were.
The Equalizer provided users with an equalized playlist based on their preferences. A slider allowed users to add more female artists, which they could share on social to promote and encourage female artists.
Result
We’ve moved one step closer to achieving gender parity in music and will continue to empower the transformation of listening habits at scale; increasing the number of opportunities for women artists to be heard on the worldwide stage.
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iProspect: Polestar
AriYoshi EEEEE
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SUBtember
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We created a ‘Donation Tile’ in the Deliveroo app that allowed Homeless recipients to order free meals direct...
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Bowel cancer used to be an “old person’s” disease but it’s now the deadliest cancer among young Australians.
To get their attention and teach them the value of checking their poo, we crea...
BWM Dentsu: The Boxing Day Presale – Latitude Financial S...
Boxing Day is Australia’s biggest sales day. It’s also the busiest.
To launch Latitude’s new Low Rate Mastercard before Christmas, we helped customers beat the crowds by bringing Boxing D...
Isobar: The Perfect Candidate – Australian Futures Project
Working with Australian Futures Project, we shifted Australia’s national conversation during election time.
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Kayo
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