Challenge
Now in its second year running, ‘If I Ran Woolies’ is an initiative designed by Carat to foster collaboration among the Woolies team, and strengthen the partnership with Woolies, with the ultimate prospect of the strongest ideas being implemented.
Teams of the ‘If I Ran Woolies’ challenge are encouraged to think differently and bring their unique perspectives to develop a fantastic business idea, which would ultimately be judged by Woolworths.
Solution
The strategy behind this initiative is to challenge Carat's Woolies teams to come up with creative business solutions for Woolies, unencumbered by budget, timing or specific campaign brief parameters.
Teams, made up of members from all disciplines of Carat’s internal Woolies' team (planning /strategy/connect/investment/ and representatives from Out-Of-Home sister-agency Posterscope), then took turns presenting their cases to Woolworths on what business problem they would like to address and their solution-based approach.
Presentations were shared over a lunch encouraging questions, feedback and input from all attendees.
Result
Now in its second year, the initiative has received excellent client feedback, including from Head of Media and Head of In-Store Marketing at Woolworths.
The last winner, ‘Canteen Fresh’, focusing on health education for children, is currently being investigated by Woolworths and Carat.
ACARA (Australian Curriculum Assessment and Reporting Aut...
Securing the future by digitising the Australian curriculum.
Asahi Beverages
ANZ’s largest drinks company partners with Merkle to develop a Salesforce solution to unify customer experience and support future growth.
Canon Production Printing
Merkle partners with Canon Production Printing Australia Pty Ltd to build a future-proofed technology stack using Salesforce.
Canon Production Printing Australia creates innovative techno...
Mighty Craft
Merkle partners with Mighty Craft to build a unique Salesforce-driven B2B2C solution that simplifies and improves the B2B customer experience and enables their portfolio of brands to grow their ...
True Alliance
Global brand distributor True Alliance pivots to digital in response to COVID-19, supported by Salesforce and Merkle.
Since 1982, True Alliance has helped more than 20 of the world’s most...
CHOICE – Personalisation with privacy
Consumer advocacy group CHOICE partnered with Merkle Australia and Salesforce to create a unified view of its members, enabling it to better understand their needs and deliver more value for the...
Tourism Tropical North Queensland - Transformation throug...
Merkle Australia worked with Tourism Tropical North Queensland to create a chatbot, "Locals of Tropical North Queensland", which communicates with tourists via Facebook Messenger to provide info...
Tabcorp - Betting on digital experiences
Tabcorp has partnered with Merkle to overhaul its data environment and marketing technology stack to support exceptional customer experiences.
Garvan Institute
Confronting the public with the Disease Dilemmas of real people to accelerate donations
PayPal
We helped PayPal maintain its leading position in the market - and now entering the BNPL space - with an awareness and consideration campaign. We leveraged highly targeted audience tactics to nu...
Polestar
Our team drove significant awareness from a base of zero and primed the market for Polestar’s Australian launch of its first all-electric car, the Polestar 2; reaching 300% of their test drive t...
Subway
SUBtember
Mountain Dew
Call of Duty: Fuel up for Battle
Footlocker
The Hunt
Moving Out
Original Game Development: The Chaotic Co-op Moving Simulator!
KFC Gaming Bucket
Connecting gaming to commerce
Powerball Powerballad
A digital partnership breaking the rules of the category
Jaguar Kicking Goals
Using the power and culture of sport to drive brand growth and sell cars in a consistent declining luxury car market with tiny budget: Jaguar, Dentsu X, MKTG and Melbourne Football club score bi...
Big4 Digital Experience
Partnering with BIG4, Isobar produced a digital content platform to elevate your experience booking a local getaway.
If it’s not genuine, it could be from anywhere - Toyota
Imitation and fraudulent car parts are a significant problem. This campaign warns that unless you demand the genuine article, who knows what you’ll get.