Challenges

No metrics for tracking emissions data Consumption data siloed in different systems Slow, inefficient emission-reporting process.

Solutions

Merkle implemented Salesforce Net Zero Cloud for dentsu ANZ, considering all the consumption data for the business’ day-to-day operations. This data that was used to determine the carbon footprint for the business and was regularly updated as it became available over the year.

Outcome

Reports from Net Zero Cloud immediately highlighted that there was high energy consumption at one of our offices, so the dentsu sustainability team sought more detailed data from the energy retailer. Dentsu analysts were able to pinpoint that a significant amount of the energy consumption was outside of office of hours and compared this against other offices to determine the normal distribution of what energy consumption should be.

These insights allowed for controls and targets to be put in place for the building to reduce energy usage. It is early days, but already the building has seen an average reduction of 34% of energy use outside of office hours.

Having Net Zero Cloud implemented has allowed dentsu ANZ to regularly review its carbon footprint across the various data sources, and proactively implement initiatives with the aim of reducing our carbon footprint.