OOH locations across the country
The media strategy was to utilise a combination of above- the-line and digital channels to deliver the correct messaging at the right time and locations.
The missing piece was the geo-targeting. The LivePoster technology was the solution to this challenge.
The Liveposter platform enables digital campaigns to run seamlessly across multiple networks and media owners. It uses a range of available data sources to optimise the communication across the day, week or campaign period and provides full control over the content without the need to individually supply media owners’ systems.
Working collaboratively with Posterscope, an opportunity was identified utilising Liveposter to deliver geo-specific creative dynamically and at scale across DOOH. The campaign allowed consumers to geo-locate the closest parcel collection points and retrieve maps/directions for each location.
This media campaign attributed to an overall increase in MyPost sign ups (10% above forecast) and also an increase in parcel deliveries.
While not all results can be directly attributed to the campaign, Australia Post did experience a 29% increase year-on-year in active parcel locker address customers and parcels delivered per delivery point for parcel locker addresses.
ACARA (Australian Curriculum Assessment and Reporting Aut...
Securing the future by digitising the Australian curriculum.
ANZ’s largest drinks company partners with Merkle to develop a Salesforce solution to unify customer experience and support future growth.
Canon Production Printing
Merkle partners with Canon Production Printing Australia Pty Ltd to build a future-proofed technology stack using Salesforce.
Canon Production Printing Australia creates innovative techno...
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Global brand distributor True Alliance pivots to digital in response to COVID-19, supported by Salesforce and Merkle.
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Merkle Australia worked with Tourism Tropical North Queensland to create a chatbot, "Locals of Tropical North Queensland", which communicates with tourists via Facebook Messenger to provide info...
Tabcorp - Betting on digital experiences
Tabcorp has partnered with Merkle to overhaul its data environment and marketing technology stack to support exceptional customer experiences.
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We helped PayPal maintain its leading position in the market - and now entering the BNPL space - with an awareness and consideration campaign. We leveraged highly targeted audience tactics to nu...
Our team drove significant awareness from a base of zero and primed the market for Polestar’s Australian launch of its first all-electric car, the Polestar 2; reaching 300% of their test drive t...
Call of Duty: Fuel up for Battle
Original Game Development: The Chaotic Co-op Moving Simulator!
KFC Gaming Bucket
Connecting gaming to commerce
A digital partnership breaking the rules of the category
Jaguar Kicking Goals
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Big4 Digital Experience
Partnering with BIG4, Isobar produced a digital content platform to elevate your experience booking a local getaway.
If it’s not genuine, it could be from anywhere - Toyota
Imitation and fraudulent car parts are a significant problem. This campaign warns that unless you demand the genuine article, who knows what you’ll get.