0
OOH locations across the country
Challenge
The media strategy was to utilise a combination of above- the-line and digital channels to deliver the correct messaging at the right time and locations.
Solution
The missing piece was the geo-targeting. The LivePoster technology was the solution to this challenge.
The Liveposter platform enables digital campaigns to run seamlessly across multiple networks and media owners. It uses a range of available data sources to optimise the communication across the day, week or campaign period and provides full control over the content without the need to individually supply media owners’ systems.
Working collaboratively with Posterscope, an opportunity was identified utilising Liveposter to deliver geo-specific creative dynamically and at scale across DOOH. The campaign allowed consumers to geo-locate the closest parcel collection points and retrieve maps/directions for each location.
Result
This media campaign attributed to an overall increase in MyPost sign ups (10% above forecast) and also an increase in parcel deliveries.
While not all results can be directly attributed to the campaign, Australia Post did experience a 29% increase year-on-year in active parcel locker address customers and parcels delivered per delivery point for parcel locker addresses.
ACARA (Australian Curriculum Assessment and Reporting Aut...
Securing the future by digitising the Australian curriculum.
Asahi Beverages
ANZ’s largest drinks company partners with Merkle to develop a Salesforce solution to unify customer experience and support future growth.
Canon Production Printing
Merkle partners with Canon Production Printing Australia Pty Ltd to build a future-proofed technology stack using Salesforce.
Canon Production Printing Australia creates innovative techno...
Mighty Craft
Merkle partners with Mighty Craft to build a unique Salesforce-driven B2B2C solution that simplifies and improves the B2B customer experience and enables their portfolio of brands to grow their ...
True Alliance
Global brand distributor True Alliance pivots to digital in response to COVID-19, supported by Salesforce and Merkle.
Since 1982, True Alliance has helped more than 20 of the world’s most...
CHOICE – Personalisation with privacy
Consumer advocacy group CHOICE partnered with Merkle Australia and Salesforce to create a unified view of its members, enabling it to better understand their needs and deliver more value for the...
Tourism Tropical North Queensland - Transformation throug...
Merkle Australia worked with Tourism Tropical North Queensland to create a chatbot, "Locals of Tropical North Queensland", which communicates with tourists via Facebook Messenger to provide info...
Tabcorp - Betting on digital experiences
Tabcorp has partnered with Merkle to overhaul its data environment and marketing technology stack to support exceptional customer experiences.
Garvan Institute
Confronting the public with the Disease Dilemmas of real people to accelerate donations
PayPal
We helped PayPal maintain its leading position in the market - and now entering the BNPL space - with an awareness and consideration campaign. We leveraged highly targeted audience tactics to nu...
Polestar
Our team drove significant awareness from a base of zero and primed the market for Polestar’s Australian launch of its first all-electric car, the Polestar 2; reaching 300% of their test drive t...
Subway
SUBtember
Mountain Dew
Call of Duty: Fuel up for Battle
Footlocker
The Hunt
Moving Out
Original Game Development: The Chaotic Co-op Moving Simulator!
KFC Gaming Bucket
Connecting gaming to commerce
Powerball Powerballad
A digital partnership breaking the rules of the category
Jaguar Kicking Goals
Using the power and culture of sport to drive brand growth and sell cars in a consistent declining luxury car market with tiny budget: Jaguar, Dentsu X, MKTG and Melbourne Football club score bi...
Big4 Digital Experience
Partnering with BIG4, Isobar produced a digital content platform to elevate your experience booking a local getaway.
If it’s not genuine, it could be from anywhere - Toyota
Imitation and fraudulent car parts are a significant problem. This campaign warns that unless you demand the genuine article, who knows what you’ll get.