0
Sales uplift In Woolworths across participating brands
0
POS compliance In stored nationwide across 6 weeks
Challenge
Offer a compelling and relevant subscription incentive for shoppers to drive sales, in a cluttered supermarket environment throughout the busy entertainment period.
Solution
Leverage an existing network platform to increase sales for participating brands whilst driving acquisitions in a competitive streaming service market through an integrated path to purchase campaign.
Results
- 110% sales uplift in Woolworths across participating brands.
- 89% POS compliance (avg 5 touchpoints) in stores nationwide across 6 weeks
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