Challenge
Non-genuine, imitation and fraudulent car parts are a very real problem with car servicing. Cars are designed to perform at their best and safest using the parts that were specifically intended for them. Toyota Australia wanted customers to buy genuine Toyota replacement parts, rather than 3rd party, often counterfeit parts. Our brief was to communicate this in a memorable way.
Solution
Consumers want to know what they're buying and where it’s from - especially food or clothing. But perhaps not so much with vehicles. This campaign points out that if you’re not insisting on using the genuine article, you can’t be certain about its origin or reliability. Using funny situations and random items that are very poor “impersonations” of auto parts, we demonstrate how risky buying non-genuine parts can be.
Dentsu Creative is a Global Creative Network that transforms brands and businesses through the power of Modern Creativity. Led by Global Chief Creative Officer Fred Levron, 9,000 experts across the globe work seamlessly together to deliver ideas that Create Culture, Shape Society and Invent the Future.
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Garvan Institute
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Polestar
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AriYoshi EEEEE
Esports terrestrial
Subway
SUBtember
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Call of Duty: Fuel up for Battle
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Original Game Development: The Chaotic Co-op Moving Simulator!
KFC Gaming Bucket
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ViiV Healthcare: Delivering Unique Customer Journeys
Challenge
ViiV is focused on building customer experiences for healthcare professionals and patients. With the amount of digital noise that physicians hear every day, the client needed ...
Powerball Powerballad
A digital partnership breaking the rules of the category