The launch of Bae stemmed from the insight that Australian consumers are looking for more meaningful retail experiences from brands they know and love.
PayPal needed an innovative solution to help customers shop for products that were uniquely catered to them and allowed them to proudly and loudly express who they were. Millennials are mobile-savvy, connected and looking to brands for a personal and convenient experience. The proliferation of artificial intelligence and machine learning presented an opportunity for PayPal to meaningfully connect with millennial shoppers.
Integrated into Facebook Messenger, Bae was designed to save customers the time and energy involved in finding new places to shop, while empowering them show off their personal style.
Bae uses interactive, humourous and emoji-laden questions to reveal a shopper’s personal sense of style, before connecting them with unique online retailers that suit their fashion-sense. Whether asking about fashion inspiration or digging into what shoppers are most comfortable wearing, Bae matches fashion-forward Aussies with a selection of hundreds of online retailers from Australia and all over the world, including Poland, Korea, Italy and beyond.
Bae will tell you exactly where to go for things you’ll love and suggest a few places that you’d never think to try for yourself as well. Whatever your style, Bae just gets you.
A digital partnership breaking the rules of the category
Jaguar Kicking Goals
Using the power and culture of sport to drive brand growth and sell cars in a consistent declining luxury car market with tiny budget: Jaguar, Dentsu X, MKTG and Melbourne Football club score bi...
Big4 Digital Experience
Partnering with BIG4, Isobar produced a digital content platform to elevate your experience booking a local getaway.
BWM dentsu: If it’s not genuine, it could be from anywher...
Imitation and fraudulent car parts are a significant problem. This campaign warns that unless you demand the genuine article, who knows what you’ll get.
BWM dentsu: Remove the barrier – The Dylan Alcott Foundation
People with disability are twice as likely to be unemployed as their able-bodied counterparts. All because of a barrier we can’t see – the unconscious bias of employers.
BWM dentsu: Homeless Delivery - Deliveroo
95% of homeless Australians own mobile phones, but don’t have access to food.
We created a ‘Donation Tile’ in the Deliveroo app that allowed Homeless recipients to order free meals direct...
BWM dentsu: The Golden Nugget – Bowel Cancer Australia
Bowel cancer used to be an “old person’s” disease but it’s now the deadliest cancer among young Australians.
To get their attention and teach them the value of checking their poo, we crea...
BWM Dentsu: The Boxing Day Presale – Latitude Financial S...
Boxing Day is Australia’s biggest sales day. It’s also the busiest.
To launch Latitude’s new Low Rate Mastercard before Christmas, we helped customers beat the crowds by bringing Boxing D...
Isobar: The Perfect Candidate – Australian Futures Project
Working with Australian Futures Project, we shifted Australia’s national conversation during election time.
Carat & WiTH Collective NZ: ASB Bank#AnEssentialThanks
Right now, New Zealanders are in isolation – all except those deemed essential services. Our NZ teams at Carat and WiTH Collective have developed a campaign for their client, ASB Bank, to use ne...
BWM Dentsu: The BWM Dentsu Group Reconciliation Action Pl...
Collaboration is king in The BWM Dentsu Group's Reconciliation Plan (RAP). Ten agencies under the Dentsu Aegis Network Umbrella come together to work towards a boost in diversity and inclusion f...
WiTH Collective: GoDaddy, Ray's Flamin' Hot Sauce
Small businesses decide not to go online, believing that it would cost too much time and money. GoDaddy wanted to relieve that apprehension and developed a user-friendly website builder.
WiTH Collective: Pfizer, The Reverse Intervention
It was discovered that non-smokers are too ill-informed about the addictive nature of smoking. As a result, they nag the smokers rather than provide support, which only perpetuates the cycle of ...
Accordant works with Adobe to deliver cross channel marke...
Accordant spotted an opportunity for improvement in CSU’s marketing strategy, as well as an opportunity to showcase the power of the Adobe Experience Cloud. Accordant, generating the opportunity...
Posterscope, Dentsu X, Amnet: Patties Foods
Patties Foods, one of Australia’s best-known food manufacturing brands, was planning a $50k in 50 Days promotion for its customers to celebrate its 50th birthday.
BWM Dentsu: Premmie Proud
When a baby is born, parents love sharing the news on social media. But if the baby comes prematurely, you won’t always hear about it.
The Story Lab: VCTV Season 2
There is no doubt the attention of millennials is hard to grab and maintain. VCTV’s second season had to mix it up to stand out.
Isobar: Life, by Okinawa
By showing parallels between our lifestyle and the Okinawan way of life, we were able to capture three epic journeys and inspire millions around the world to discover the secret to longevity.
BWM Dentsu, Haystac, Dentsu X: Remote Ristorante
Together, BWM Dentsu, Haystac and Dentsu X, opened the world’s most remote pizzeria to prove that with Ristorante frozen pizza, you can enjoy a pizzeria taste no matter where you call home.
With over 600 different t-shirt designs available, UNIQLO shoppers were feeling the effects of choice paralysis. Identifying an opportunity to make their lives easier by helping them decide whic...