The launch of Bae stemmed from the insight that Australian consumers are looking for more meaningful retail experiences from brands they know and love.
PayPal needed an innovative solution to help customers shop for products that were uniquely catered to them and allowed them to proudly and loudly express who they were. Millennials are mobile-savvy, connected and looking to brands for a personal and convenient experience. The proliferation of artificial intelligence and machine learning presented an opportunity for PayPal to meaningfully connect with millennial shoppers.
Integrated into Facebook Messenger, Bae was designed to save customers the time and energy involved in finding new places to shop, while empowering them show off their personal style.
Bae uses interactive, humourous and emoji-laden questions to reveal a shopper’s personal sense of style, before connecting them with unique online retailers that suit their fashion-sense. Whether asking about fashion inspiration or digging into what shoppers are most comfortable wearing, Bae matches fashion-forward Aussies with a selection of hundreds of online retailers from Australia and all over the world, including Poland, Korea, Italy and beyond.
Bae will tell you exactly where to go for things you’ll love and suggest a few places that you’d never think to try for yourself as well. Whatever your style, Bae just gets you.
Call of Duty: Fuel up for Battle
Original Game Development: The Chaotic Co-op Moving Simulator!
KFC Gaming Bucket
Connecting gaming to commerce
ViiV Healthcare: Delivering Unique Customer Journeys
ViiV is focused on building customer experiences for healthcare professionals and patients. With the amount of digital noise that physicians hear every day, the client needed ...
A digital partnership breaking the rules of the category
Jaguar Kicking Goals
Using the power and culture of sport to drive brand growth and sell cars in a consistent declining luxury car market with tiny budget: Jaguar, Dentsu X, MKTG and Melbourne Football club score bi...
Big4 Digital Experience
Partnering with BIG4, Isobar produced a digital content platform to elevate your experience booking a local getaway.
BWM dentsu: If it’s not genuine, it could be from anywher...
Imitation and fraudulent car parts are a significant problem. This campaign warns that unless you demand the genuine article, who knows what you’ll get.
BWM dentsu: Remove the barrier – The Dylan Alcott Foundation
People with disability are twice as likely to be unemployed as their able-bodied counterparts. All because of a barrier we can’t see – the unconscious bias of employers.
BWM dentsu: Homeless Delivery - Deliveroo
95% of homeless Australians own mobile phones, but don’t have access to food.
We created a ‘Donation Tile’ in the Deliveroo app that allowed Homeless recipients to order free meals direct...
BWM dentsu: The Golden Nugget – Bowel Cancer Australia
Bowel cancer used to be an “old person’s” disease but it’s now the deadliest cancer among young Australians.
To get their attention and teach them the value of checking their poo, we crea...
BWM Dentsu: The Boxing Day Presale – Latitude Financial S...
Boxing Day is Australia’s biggest sales day. It’s also the busiest.
To launch Latitude’s new Low Rate Mastercard before Christmas, we helped customers beat the crowds by bringing Boxing D...
Isobar: The Perfect Candidate – Australian Futures Project
Working with Australian Futures Project, we shifted Australia’s national conversation during election time.
Transforming the role of retail
Disrupting the sports consumer industry
Enhancing the buzz of playing the lottery online
Transforming the way people travel the world