Slurpee is cheeky, high-energy and thirst-quenching. Amongst paid partnerships, FOMO-inducing influencers and boring boomerangs, we were tasked to create Slurpee's version of a Story. But it had to reflect the crazy, loud and fun nature the fans have come to expect.
So we hacked Stories to create an experience that represented the energetic brand and kept people tapping back.
Tap of War is the first gamified and competitive Story—a high-intensity game of skill using the left and right functionality. The objective? Tap to pull the Slurpee onto your side for sweet victory. And the prize? Well, that’s up to you.
total taps registered
taps per second over 24 hours
rematches per player
How do you inject Slurpee's rainbow filled, high energy personality into Instagram Stories?
We created the first gamified and competitive Instagram story using the left and right functionality.
Tap of War was recognised by Facebook as a Best Practice and Innovation case study.
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