Slurpee is cheeky, high-energy and thirst-quenching. Amongst paid partnerships, FOMO-inducing influencers and boring boomerangs, we were tasked to create Slurpee's version of a Story. But it had to reflect the crazy, loud and fun nature the fans have come to expect.
So we hacked Stories to create an experience that represented the energetic brand and kept people tapping back.
Tap of War is the first gamified and competitive Story—a high-intensity game of skill using the left and right functionality. The objective? Tap to pull the Slurpee onto your side for sweet victory. And the prize? Well, that’s up to you.
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total taps registered
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taps per second over 24 hours
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rematches per player
Problem
How do you inject Slurpee's rainbow filled, high energy personality into Instagram Stories?
Solution
We created the first gamified and competitive Instagram story using the left and right functionality.
Results
Tap of War was recognised by Facebook as a Best Practice and Innovation case study.
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