![Isobar Logo](https://assets-eu-01.kc-usercontent.com:443/3704723c-bfe7-01fd-0ea6-811f709c0da5/e0208002-8924-4abc-a1f7-1ac16e0854d8/Brand%20Logos_Isobar_ADC.jpg)
We saw an opportunity to make their lives easier by helping them decide which T-shirt best reflected their unique personality. Our approach was to showcase UNIQLO’s huge T-shirt range while creating a fun, personalised experience for the customer.
We designed an in-store activation using neuroscience technology to create UMOOD, helping shoppers decide what to buy based on their neurological response.
In collaboration with Melbourne University, UNIQLO customers were fitted with a neuro-headset and shown a series of video stimuli. Their neurological responses to the stimuli were then analysed in real-time by a custom-built algorithm that identified their current mood and recommended the perfect T-shirt for them.
0
media impressions
0
in earned media value
0
social media impressions
Challenge
How could we raise brand awareness while reinforcing UNIQLO as a global fashion innovator?
Solution
We designed a neurological shopping experience that helped people decide what to buy.
Result
UMOOD had everybody talking, earning 20 million + media impressions.
Towards 0 melanoma deaths in New Zealand
From disparate, disjointed platforms and programmes to a single, reliable CRM, enabling growth, efficiency and effective engagement.
Disability Connect
A future-proof technology solution to support the big picture
University of Auckland: Growing up in New Zealand study
University of Auckland takes a human-centered approach to engaging with Rangatahi growing up in New Zealand.
Movember: Roman Empire
Using Humour to kickstart an important conversation.