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We saw an opportunity to make their lives easier by helping them decide which T-shirt best reflected their unique personality. Our approach was to showcase UNIQLO’s huge T-shirt range while creating a fun, personalised experience for the customer.

We designed an in-store activation using neuroscience technology to create UMOOD, helping shoppers decide what to buy based on their neurological response.

In collaboration with Melbourne University, UNIQLO customers were fitted with a neuro-headset and shown a series of video stimuli. Their neurological responses to the stimuli were then analysed in real-time by a custom-built algorithm that identified their current mood and recommended the perfect T-shirt for them.


media impressions


in earned media value


social media impressions


How could we raise brand awareness while reinforcing UNIQLO as a global fashion innovator?


We designed a neurological shopping experience that helped people decide what to buy.


UMOOD had everybody talking, earning 20 million + media impressions.