Ability to track online behaviour of 60% of vehicles
Predict and Influence sales for up to 90% of vehicles sold
Proven results with 4.3x increase in vehicle sales against high probability audiences
Increase In click-through-rates with 1:1 personalisation strategy
Automotive brands face a unique set of challenges. A user’s online experience is distinctly separate to what happens in a dealership. Until now there has been no way for MINI to correlate a user’s online research, with how that directly influenced the sale of a vehicle.
Using the Google Marketing Platform combined with Dentsu OIH to bring in offline sales events. Dentsu could provide MINI with 360 view of the sales cycle. This data fed into machine learning models enabling MINI to make predictions on the likelihood each individual interaction would lead to a vehicle sale.
- Full GMP Integration, Analytics 360, CM, DV360 and SA360
- Ability to track the online behaviour for up to 60% of vehicles sold
- Predict and influence sales for up to 90% of vehicles sold
Call of Duty: Fuel up for Battle
Original Game Development: The Chaotic Co-op Moving Simulator!
KFC Gaming Bucket
Connecting gaming to commerce
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A digital partnership breaking the rules of the category
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BWM dentsu: The Golden Nugget – Bowel Cancer Australia
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BWM Dentsu: The Boxing Day Presale – Latitude Financial S...
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To launch Latitude’s new Low Rate Mastercard before Christmas, we helped customers beat the crowds by bringing Boxing D...
Isobar: The Perfect Candidate – Australian Futures Project
Working with Australian Futures Project, we shifted Australia’s national conversation during election time.
Transforming the role of retail
Disrupting the sports consumer industry
Enhancing the buzz of playing the lottery online
Transforming the way people travel the world