million product codes exchanged
Mountain Dew was looking to cement its place in gaming culture to drive brand preference and drive sales in a creative and authentic way.
To gear up for the much-anticipated release of the next Call of Duty title, Mountain Dew offered gamers the opportunity to earn in-game rewards and exclusive content through special packaging codes. A gamified experience allowed fans to redeem their product codes for in-game advantages like double-XP, and get access to exclusive, personalized content that extended the Call of Duty universe.
Call of Duty fans are always looking for ways to get closer to their favorite franchise. As part of a wider campaign, dentsu gaming designed a series of exclusive vignettes which added context and color to some of the key characters in the game. Leveraging customers’ webcams and facial recognition technology, we put Dew fans into the vignettes making them the star of their own personalized Call of Duty stories as an additional reward for inputting their product codes.
Call of Duty: Fuel up for Battle
Original Game Development: The Chaotic Co-op Moving Simulator!
KFC Gaming Bucket
Connecting gaming to commerce
ViiV Healthcare: Delivering Unique Customer Journeys
ViiV is focused on building customer experiences for healthcare professionals and patients. With the amount of digital noise that physicians hear every day, the client needed ...
A digital partnership breaking the rules of the category
Jaguar Kicking Goals
Using the power and culture of sport to drive brand growth and sell cars in a consistent declining luxury car market with tiny budget: Jaguar, Dentsu X, MKTG and Melbourne Football club score bi...
Big4 Digital Experience
Partnering with BIG4, Isobar produced a digital content platform to elevate your experience booking a local getaway.
BWM dentsu: If it’s not genuine, it could be from anywher...
Imitation and fraudulent car parts are a significant problem. This campaign warns that unless you demand the genuine article, who knows what you’ll get.
BWM dentsu: Remove the barrier – The Dylan Alcott Foundation
People with disability are twice as likely to be unemployed as their able-bodied counterparts. All because of a barrier we can’t see – the unconscious bias of employers.
BWM dentsu: Homeless Delivery - Deliveroo
95% of homeless Australians own mobile phones, but don’t have access to food.
We created a ‘Donation Tile’ in the Deliveroo app that allowed Homeless recipients to order free meals direct...
BWM dentsu: The Golden Nugget – Bowel Cancer Australia
Bowel cancer used to be an “old person’s” disease but it’s now the deadliest cancer among young Australians.
To get their attention and teach them the value of checking their poo, we crea...
BWM Dentsu: The Boxing Day Presale – Latitude Financial S...
Boxing Day is Australia’s biggest sales day. It’s also the busiest.
To launch Latitude’s new Low Rate Mastercard before Christmas, we helped customers beat the crowds by bringing Boxing D...
Isobar: The Perfect Candidate – Australian Futures Project
Working with Australian Futures Project, we shifted Australia’s national conversation during election time.
Carat & WiTH Collective NZ: ASB Bank#AnEssentialThanks
Right now, New Zealanders are in isolation – all except those deemed essential services. Our NZ teams at Carat and WiTH Collective have developed a campaign for their client, ASB Bank, to use ne...
BWM Dentsu: The BWM Dentsu Group Reconciliation Action Pl...
Collaboration is king in The BWM Dentsu Group's Reconciliation Plan (RAP). Ten agencies under the Dentsu Aegis Network Umbrella come together to work towards a boost in diversity and inclusion f...
WiTH Collective: GoDaddy, Ray's Flamin' Hot Sauce
Small businesses decide not to go online, believing that it would cost too much time and money. GoDaddy wanted to relieve that apprehension and developed a user-friendly website builder.
WiTH Collective: Pfizer, The Reverse Intervention
It was discovered that non-smokers are too ill-informed about the addictive nature of smoking. As a result, they nag the smokers rather than provide support, which only perpetuates the cycle of ...